BrewDog is Letting People Trade Empty Cans for a Share of Its Business
Laura McQuarrie — February 6, 2020 — Lifestyle
References: brewdog & campaignlive
BrewDog has been running its Equity for Punks for the last decade and it is now introducing a new scheme that invites people to trade empty cans to own a part of the business. BrewDog is giving people the opportunity to own a share of the business by trading in 50 empty beer cans.
Cans for Equity represents just one of the initiatives that BrewDog is implementing to support a sustainable future. As part of its commitment to "making great beer and ensuring we have a planet to drink it on," BrewDog is also pledging to upcycle old beer cans from any brand, distill beer that does not meet quality standards into vodka, share recipes for its entire back catalog of beers since 2016 and much more.
Image Credit: BrewDog
Cans for Equity represents just one of the initiatives that BrewDog is implementing to support a sustainable future. As part of its commitment to "making great beer and ensuring we have a planet to drink it on," BrewDog is also pledging to upcycle old beer cans from any brand, distill beer that does not meet quality standards into vodka, share recipes for its entire back catalog of beers since 2016 and much more.
Image Credit: BrewDog
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