The BrewDog Planet Pale beer is arriving in the UK to replace the brand's original pale ale and provide consumers with a more sustainable option to enjoy. The beer is achieved using session-strength grassy hops to achieve pineapple and lime flavors, while also featuring an ABV of 4.3%. The beer comes in single 440ml cans priced at £2.25 each, while patrons can also pick up four-packs of 330ml cans priced at £5.
Head of Customer Marketing at BrewDog Alex Dullard spoke further on the launch of the BrewDog Planet Pale pale ale saying, "Following the re-launch of Lost Lager in the spring, we established that 70% of beer drinkers are more likely to purchase a beer made in a sustainable way, presenting a huge opportunity to grow frequency and penetration with a planet-friendly beer offering, that can be enjoyed responsibly. With its sub-5% ABV, new BrewDog Planet Pale, offers a solution for retailers that balances session-ability with flavour, providing the sweet spot for this style of beer.”