The Toast beer is brewed from surplus fresh bread. The eco-conscious brand sets out to instill change by offering viable solutions to mend the food system and reduce the waste of precious resources. Not only has the company infused the management of excess bread into its production model, but it also uses its profits to back initiatives with a similar goal.
To capture consumer attention and raise awareness for its mission, Toast beer taps B&B Studio for a fresh re-brand. The packaging is minimalist and colorful, effortlessly drawing eyes to the product. The can boldly features the word 'Toast' on the front, "symbolizing collaboration, unity and the 'clinking glasses' of toasting." In fact, the design language suggests that one is "Toasting Change" and this propels the brand's mission to the forefront.