At the top trade show for creative packaging, Luxe Pack Monaco, London-based brand design agency Lewis Moberly debuted a beer design concept called Sour Glass from the fictional Fitzwood Brewery. Created in collaboration with the international Make a Mark initiative, this craft beer concept aims to inspire adults to invite more thoughtfulness and appreciation into their drinking experiences.
Through a different kind of packaging design, Sour Glass creates a ritual around drinking beer. Sour Glass is meant to be sipped and savored from start to finish so that its unique flavors and aromatics can be experienced to the fullest. Reminiscent of an hourglass, the secondary bottle structure can be used to turn the bottle upside-down for pouring and measuring just the right amount of liquid.
Why This Trend Is Growing
- Thoughtful Drinking Experiences
- Craft beer brands are designing packaging concepts like Sour Glass that encourage adults to savor their drinking experiences and appreciate unique flavors and aromatics.
- Ritualistic Packaging Design
- Craft beer concept Sour Glass introduces a secondary bottle structure reminiscent of an hourglass, creating a ritual around pouring and measuring the perfect amount of liquid.
- Collaborative Branding Initiatives
- London-based design agency Lewis Moberly collaborated with the Make a Mark initiative to create the fictional brand Fitzwood Brewery and its conceptual craft beer bottles, showcasing the potential for creative partnerships in branding and packaging.
Industries Being Reshaped
- Craft Beer
- Craft beer industry is embracing innovative packaging design concepts that enhance drinking experiences and differentiate their products.
- Brand Design Agency
- Design agencies like Lewis Moberly are at the forefront of developing unique packaging designs that create immersive and ritualistic experiences for craft beer brands.
- Trade Show and Conventions
- Events like Luxe Pack Monaco provide a platform for showcasing conceptual packaging designs, fostering creativity and collaboration within the packaging industry.
