The new Disney Kitchen free range egg packaging has been unveiled by Noble Foods as a celebratory branding design that promotes the upcoming release of Disney's Frozen 2. The packaging is designed with children in mind and includes vibrant imagery of the main characters from the film as well as a series of eye-catching details that will entice shoppers. The egg packaging is available now from convenience store retailers and also features the British Lion food safety mark.
Marketing Controller at Noble Foods Matt Davis spoke on the new Disney Kitchen free range egg packaging saying, "Children under the age of 15 are missing out on roughly 110 million egg meal occasions annually [Noble Foods, independently commissioned research, 2018]. The partnership with Disney Kitchen allows us to support parents by offering them an unprocessed product that’s made more enticing with the Disney characters that children know and love.”
What Makes This Trend Stand Out
- Child-targeted Packaging
- Opportunity to create packaging designs that appeal to children and enhance brand recognition.
- Branded Collaborations
- Potential for partnerships between food companies and popular brands to attract more customers.
- Enticing Imagery
- Importance of using eye-catching visuals to capture consumers' attention and drive sales.
Sectors Adopting This
- Food Packaging
- Innovations in packaging designs that cater to specific target markets, such as children.
- Food Retail
- Opportunity for retailers to offer themed products and collaborate with popular brands to attract more customers.
- Entertainment Licensing
- Potential for licensing popular characters and branding them on food products to increase sales and reach new markets.
