The November 2019 pop culture trends showcase a wide range of brands that take the opportunity of popular viral content and translate that in a message that relates to its consumers through campaigns, product collaborations and more.
Coors Light is one of the brands that exercised this with its latest label design featuring the Jonas Brothers following the launch of the boy band's Happiness Begins tour. The custom Coors Light label features the three brothers etched into the mountainside logo. Another example this month turns its attention to a popular YouTube channel, Binging with Babish. Chef Andrew Rea breaches his digital bounds with the launch of his physical cookbook that is packed with 100 recipes. The Binging with Babish Cookbook also features behind the scene stories and a section for FAQs.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
