Air Canada plays on the commonly held belief that Canadians are extremely polite and well mannered in its new 'Travel Like a Canadian' campaign. The commerical features Sandra Oh -- a Canadian actress who is best known for her work in Grey's Anatomy and Killing Eve.
The Travel Like a Canadian campaign showcases the actress trying to "bring the world a little more Canada" by embracing other cultures through her various interactions. In addition, the commercial promotes stereotypically Canadian foods such as ketchup chips, poutine, and Caesars -- a tomota-drink with extravagant garnishes atop it including burger slides.
The Travel Like a Canadian campaign speaks to Air Canada's roots while promising passengers a polite and considerate voyage.
What Makes This Trend Stand Out
- Politeness and Mannerisms
- Disruptive innovation opportunity: Develop customer service training programs for industries seeking to improve their reputation for politeness and courtesy.
- Cultural Embracement
- Disruptive innovation opportunity: Create travel experiences and campaigns that encourage people to explore and appreciate different cultures.
- Promoting Local Cuisine
- Disruptive innovation opportunity: Introduce unique and regional food options in the airline industry, providing travelers with a taste of local culture during their journey.
Sectors Adopting This
- Hospitality
- Disruptive innovation opportunity: Incorporate Canadian-themed experiences into hotels, resorts, and restaurants to attract international tourists.
- Travel and Tourism
- Disruptive innovation opportunity: Develop travel packages and itineraries that focus on cultural immersion and authentic experiences.
- Food and Beverage
- Disruptive innovation opportunity: Expand the availability of unique and traditional cuisine options, like Canadian delicacies, in the food and beverage industry.
