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Commonly used as a source of expression in modern day society, humor and satire is being used by both brands and consumers to showcase status and pop culture awareness. Showcasing trends in pop culture satire, online humor and modern parodies, this category highlights a much more lighthearted approach to consumer-brand interaction.
Newspaper-Based Fire Starters
Newspaper-Based Fire Starters
Coors Light Constructed "Chill Starters" from 2020 Newspapers
People are looking for any way they can to send off the year that has been 2020 and Coors Light teamed up with creative agency Rethink to create Chill Starters that are designed to be lit up and... MORE
15 Funny Gift Ideas
15 Funny Gift Ideas
From Tree-Shaped Butter Sculptures to True Crime Christmas Ornaments
Ranging from tree-shaped butter sculptures to true crime Christmas ornaments, this list of funny gift ideas is sure to get a laugh from family and friends this holiday season. Some hilarious stand... MORE
play_circle_filled Hellish Dating Ads
Hellish Dating Ads
'When Satan Met 2020' Shares the Devil's Perfect Match
Following a viral Satan-meets-2020 dating ad, Match released When Satan Met 2020, a new spot that riffs on When Harry Met Sally. The ad, created by Ryan Reynolds‘ production studio Maximum Effort,... MORE
Tree-Shaped Butter Sculptures
Tree-Shaped Butter Sculptures
Keller's Christmas Tree Shaped Butter Sculpture is Here
If you’re looking for a holiday centerpiece that’s as functional as it is aesthetically pleasing, then look no further than Keller’s Christmas Tree Shaped Butter Sculpture. Keller&#... MORE
play_circle_filled Hilarious Anti-Work Holiday Party Ads
Hilarious Anti-Work Holiday Party Ads
Miller Lite Bids Farewell to Holiday Parties in New Campaign
While 2020 was a year of disappointment for many, Miller Lite is celebrating one good thing that came out of the pandemic – the end of work holiday parties. The brand bids farewell to the work... MORE
play_circle_filled Life-Sized Stand-In Holiday Drinkers
Life-Sized Stand-In Holiday Drinkers
Jose Cuervo is Creating Doppeldrinkers to Send to Loved Ones
Amid the global pandemic, many Americans are unwilling to travel this holiday season but to help friends and family cope with your absence, Jose Cuervo is giving fans the opportunity to send a life-... MORE
Cozy Lasagna-Themed Loungewear
Cozy Lasagna-Themed Loungewear
Stouffers Debuted a Lasagna-Themed Collection of Comfy-Wear
Stouffer’s & Co., the frozen prepared food brand beloved for its decadent hearty lasagna, recently released a limited-edition line of “comfy-wear” that range from “‘... MORE
play_circle_filled Voting-Encouraging Dancer Campaigns
Voting-Encouraging Dancer Campaigns
The 'Get Your Booty to the Poll' Ad Encourages Viewers to Vote
With American elections just around the corner, a new campaign called ‘Get Your Booty to the Poll’ was launched encouraging viewers to vote. The name of the campaign, Get Your Booty to... MORE
Sleepy Beverage
Canned beverages are being tailored to help consumers with their sleep cycles
Trend - Brands are expanding the category of functional drinks to include a level of convenience. Beverages that are focused on helping consumers enjoy healthier sleep cycles are being offered in efficient, canned formats. This trend is only accelerated as industry giants are recognizing the interest in functional drinks on-the-go.
Workshop Question - How can your brand support consumers in their day-to-day?
Top 100 Humor Trends in 2020
Top 100 Humor Trends in 2020
From Meme-Inspired Clothing to Tongue-in-Cheek Burger Campaigns
It’s not uncommon to use humor to cope through dark times, which might explain why this list of 2020 humor trends has over 100 examples. From meme-inspired clothing collections to tongue-in-... MORE
Hilarious Literary Insults Charts
Hilarious Literary Insults Charts
This Chart is a Collection of Iconic Insults Used in Literature
Avid readers will adore this hilarious Literary Insults Chart that features some of history’s best-written insults over the years. The snark-filled chart was created by Tim and Aurelia Sanders... MORE
Hilarious Smoothie Swag Promotions
Hilarious Smoothie Swag Promotions
Bolthouse Farms Ensures Fans Don't Get "Caught Naked" in 2021
Bolthouse Farms is offering free, nationwide delivery of smoothies and swag to help ensures its fans don’t get “caught naked.” From Zoom calls to screen shares to forgetting to... MORE
Mushroom-Flavored Candy Canes
Mushroom-Flavored Candy Canes
These Shiitake Mushroom Candy Canes Taste Like Cooked Mushrooms
Just when it seemed that every possible flavor of candy canes already existed, Archie McPhee has begun selling new Shiitake Mushroom Candy Canes. Archie McPhee is a novelty brand that has... MORE
Branded Cheeky Holiday Cards
Branded Cheeky Holiday Cards
Coors Organic Encourages You to "Bare it All This Holiday Season"
Coors Organic is helping Torontonians celebrate the true meaning of the holidays instead of focusing on materialistic stuff with the launch of its new hilarious and cheeky Ho Ho H’au Naturale... MORE
play_circle_filled Hilarious Holiday Rum Campaigns
Hilarious Holiday Rum Campaigns
Captain Morgan and Actor Josh Gad Debut 'Twas the End of 2020'
Ahead of the holidays, Captain Morgan recruited award-winning actor Josh Gad to star in the new ‘Twas the End of 2020, an “audio retelling of a classic holiday tale we all know and love,... MORE
Hilarious Drug-Free Candles
Hilarious Drug-Free Candles
Wax and Wit Candles Debuted a Hilarious Yet Informative Candle
Wax and Wit Candles, the self-proclaimed “urban candle company,” recently debuted a hilarious yet informative candle. The Don’t Do Meth In Our Bathroom candle encourages family members... MORE
Hip Hop Battle Card Games
Hip Hop Battle Card Games
This Card-Based Drinking Game Celebrates Hip Hop Culture
The University of Dope, a hip hop battle card game created by Marian “Skinni Bee” Andoh and A.V. “” Perkins, is the perfect game for lovers of hip hop. The drinking... MORE
Thanksgiving Excuse Generators
Thanksgiving Excuse Generators
The Uncle Larry Chatbot Helps Millennials Avoid Tricky Questions
Those looking for an easy way to avoid some potentially “awkward” family questions this Thanksgiving are now in luck thanks to Drif’s new ‘Uncle Larry’ chatbot. The new... MORE
Food Brand Thanksgiving Apparel
Food Brand Thanksgiving Apparel
STOVE TOP's Stuffy Thanksgiving Collection Helps You “Get Stuffy”
To help fans celerbate Thanksgiving at home this year, STOVE TOP debuted a limited-edition Stuffy Thanksgiving Collection that is “sure to turn your 2020 turkey dinner into a formal affair,... MORE
Election Night Survival Kits
Election Night Survival Kits
BABE Wine Launched the Election Night Survival Kit
Whatever your political views, election night can often be nerve-racking for many and to help cope with these anxieties, BABE Wine launched the new Election Night Survival Kit. The kit includes... MORE
play_circle_filled Safety Tree-Hugging Beer Ads
Safety Tree-Hugging Beer Ads
This Beer Ad Encourages People to Hug a Tree Not a Person
Cerveza Patagonia, a beer brand by Anheuser-Busch, recently launched a new physical distancing campaign that encourages fans to ‘Hug a Tree’ not a person with the incentive of free beer.... MORE
play_circle_filled Hilarious Crime-Themed Halloween Ads
Hilarious Crime-Themed Halloween Ads
Butterfinger Debuted a Candy Criminal-Inspired Promotion
With Halloween swiftly approaching, iconic confectionary brand, Butterfingers, is launching a fun social media challenging with the possibility of winning a $25,000 “treat.” The campaign... MORE
play_circle_filled Discount Grocery Store Albums
Discount Grocery Store Albums
NO FRILLS Launched the Edgy 'Haulin' State of Mind' Album
NO FRILLS, the Canadian chain of deep discount supermarkets owned by Loblaws, recently debuted an edgy album, dubbed ‘Haulin’ State of Mind.’ Fans can text “album” 374-... MORE
Drink-Holding Ugly Holiday Sweaters
Drink-Holding Ugly Holiday Sweaters
The Hefty Party Cup Parka & Mitten Koozie is Outdoor-Friendly
Hefty Party Cups is trying to keep the tradition of the ugly holiday alive while safely socially distancing outside with its new festive–and ugly–Parka and Mitten Koozie. The limited-edition... MORE
Actor-Themed Face Masks
Actor-Themed Face Masks
The Arnold Total Recall Face Mask Makes the Perfect Halloween Costume
Whether you’re looking to incorporate this face mask to practice a pandemic-friendly Halloween or simply are enthralled by its powerful imagery, the Arnold Total Recall Face Mask is stunning.... MORE