High fashion outerwear label Moncler works in collaboration with streetwear imprint fragment design on the Thunderbolt Project II. The joint duo introduces a set of pieces that are adorned in Pikachu graphics in a monochromatic manner highlighted by the 'Printed Cotton Pikachu Down Jacket.'
The glossy outerwear look is decorated with lightning bolts nodding to fragment design's branding motif along with Moncler's recognizable logo and a series of Pikachu's head. The design is made in Italy and it features elements including a detachable hood, dual-zippers, and snap pocket enclosures. There are also traditional patterning at the hem and the shoulders with an embroidered patch at the left sleeve. Another piece includes the hoodie with a graphic of the character at the chest, rounding out the capsule is a graphic tee in the same design manner.
Image Credit: HBX
Why This Trend Is Growing
- Cartoon-inspired Fashion
- Opportunity for fashion brands to collaborate with cartoon companies to create unique and whimsical clothing collections.
- Streetwear X High Fashion Collaborations
- Potential for streetwear brands and high fashion labels to join forces and create limited-edition collections that appeal to a wide range of consumers.
- Monochromatic Graphics
- Emerging trend of incorporating monochromatic graphics, such as Pikachu motifs, into fashion designs for a bold and eye-catching aesthetic.
Industries Being Reshaped
- Fashion
- Fashion brands can explore collaborations with cartoon companies to create innovative designs that appeal to both fashion enthusiasts and cartoon fans.
- Streetwear
- Streetwear brands can partner with high fashion labels to introduce premium and unique pieces that cater to diverse consumer preferences.
- Graphic Design
- There is an opportunity for graphic designers to create visually striking and monochromatic designs that can be applied to various fashion and apparel products.
