In honor of National Pizza Month, renowned pizza brand Domino's launched a carryout special. The new deal will allow consumers to purchase a large two-topping carryout pizza for $5.99 USD from October 7th until October 13th.
“It’s impossible not to love a pizza holiday,” said Jenny Fouracre, Domino’s spokesperson. “Whether you’re a pepperoni and sausage person, a pineapple and ham lover, or a double olive person, celebrate the love of all pizza this week." Customers can take advantage of the carryout special in-person, over the phone, or via Domina's mobile ordering app.
Socially driven holidays like National Pizza Month provide an ideal opportunity for brands to create unique, niche experiences for consumers to increase brand loyalty.