For a limited time, there's a new 20% Domino's deal that's available for all menu-priced items ordered online. This "inflation relief deal" for carryout and delivery of favorite Domino's menu items promises to treat pizza lovers to their favorites at a reduced rate when they order via the brand's website, apps or through AnyWare ordering platforms such as Google Home, Alexa, Slack and Facebook Messenger.
Joe Jordan, Domino's president of U.S. and global services, said "Nobody has been spared from inflation, including restaurants. We want to give customers a break, as they've been emptying their pockets all summer long, but shouldn't have to for delicious pizza." The timing of this deal is not only happening as inflation rises but also as summer winds down, a new school season is starting and football season is beginning.
Key Themes Behind This Trend
- Inflation Relief Deals
- Opportunity for other industries to offer seasonal relief discounts in times of economic inflation.
- Menu-driven Anyware Ordering
- Opportunity for businesses to add more automated ordering options and integrate with anyware platforms such as Google Home, Alexa, Slack, and Facebook Messenger.
- App-only Discounts
- Opportunity for businesses to drive more app downloads and online sales through limited-time app-only deals for customers.
Where This Applies
- Restaurant/ Food Industry
- Opportunity for other restaurants and food-related businesses to offer discounts during seasonal slow periods or economic shifts.
- Smart Home / Voice Assistant Industry
- Opportunity for voice assistant companies to work on delivering a seamless ordering experience to their platforms to place orders through products like Google Home and Alexa.
- Ecommerce Industry
- Opportunity for eCommerce platforms to offer app-only promotions to their customers to drive more app downloads and online sales.
