Inspired by one of Carrie Bradshaw's iconic fashion moments on Sex and the City—wearing a pair of mismatched heels—SJP by Sarah Jessica Parker released a pair of strappy heels in different colors called 'Rogue.' This new addition to SJP by Sarah Jessica Parker will be available to purchase as of the Spring 2020 season and those who are eager to get their hands on the style are already being invited to put their name on the waitlist.
In season three of Sex and the City, Carrie sported a pair of mismatched Christian Louboutin shoes and thanks to this new footwear design, fans can now try out the bold style on their own with one shoe that's hot pink with an embellished buckle and another that comes in a contrasting shade of chartreuse.
What's Driving This Trend
- Mismatched Footwear
- Designing shoes that don't necessarily have to match could disrupt traditional footwear designs and open up creative expression.
- Celebrity-inspired Fashion
- Creating fashion designs inspired by television or movie characters, like SJP's Rogue, can appeal to fan bases and generate buzz for designers or brands.
- Personalized Fashion
- Offering waitlists for unique fashion designs allow consumers to personalize their wardrobe and build buzz and demand for popular pieces.
Who This Affects Most
- Fashion
- Designers and fashion brands can explore creative expression by challenging traditional footwear designs, such as mismatching shoes or different styles on each foot.
- Celebrity Merchandising
- Producing fashionable products inspired by iconic celebrity moments or characters, like SJP's Rogue inspired by Carrie Bradshaw, can appeal to dedicated fan bases and generate buzz for designers or brands.
- Customer Experience
- Allowing consumers to personalize their fashion choices through personalized waitlists for popular designs create a unique customer experience, build buzz, and increase demand for products.
