The adidas Consortium Workshop Debuts Its Capsule for FW19
The Fall/Winter 2019 offerings by adidas Consortium Workshop are quite unconventional, especially through the lens of what is out in the contemporary streetwear scene. The brand has taken into account the aesthetic preferences and the various needs of gardeners. The designers have then translated their findings into a tongue-in-cheek collection of lifestyle apparel and footwear that pays homage to the act of gardening, takes notice of modern hiking trends, and embraces welcoming colorways.
The footwear range is definitely worth mentioning when talking about adidas Consortium Workshop's Fall/Winter 2019 offerings. The capsule spotlights three styles that are distinguished by a palette "that blends floral bursts of bright blues, purples, and orange, with a well-grounded array of earthy tones." The options include two iterations of the all-terrain Response Hoverturf, as well as the comfort-focused Novaturbo.
Photo Credits: adidas Consortium Workshop
The footwear range is definitely worth mentioning when talking about adidas Consortium Workshop's Fall/Winter 2019 offerings. The capsule spotlights three styles that are distinguished by a palette "that blends floral bursts of bright blues, purples, and orange, with a well-grounded array of earthy tones." The options include two iterations of the all-terrain Response Hoverturf, as well as the comfort-focused Novaturbo.
Photo Credits: adidas Consortium Workshop
Trend Themes
1. Gardening-inspired Sportswear - Opportunity for hybrid designs that combine functionality and aesthetics to cater to consumers with an interest in gardening and outdoor activities.
2. Tongue-in-cheek Collections - Opportunity to create playful and whimsical apparel and footwear collections that add an element of humor and fun to the fashion industry.
3. Modern Hiking Trends - Opportunity to tap into the growing popularity of hiking and outdoor activities by creating sportswear and footwear that combines style and performance.
Industry Implications
1. Footwear - Opportunity to design and produce footwear that is both stylish and functional, catering to the needs and preferences of consumers interested in gardening and hiking.
2. Apparel - Opportunity to develop lifestyle apparel that draws inspiration from gardening, incorporating gardening-themed designs and color palettes.
3. Fashion - Opportunity to innovate and disrupt the fashion industry by infusing gardening-inspired elements into clothing and accessories, appealing to a niche market.
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