The new Walkers Christmas on-pack promotion has been unveiled by the brand in the UK with a familiar celebrity face to help encourage consumers to pick up a snack for a chance to win great prizes. The campaign stars singer Mariah Carey and, in addition to being front and center on the snack packaging, will also be the focal point of a new TV ad that will being airing in November.
The Walkers Christmas on-pack promotion will give consumers a chance to win a range of products including designer headphones, video game consoles, festive socks and even cash.
Walkers Head of Marketing at PepsiCo Wayne Newton commented on the new promotion saying, "The festive season is the biggest sales opportunity of the year, particularly for the savoury snacks category, worth £645m and growing at 6.5% year on year (Nielsen, Salty category, Total UK sales, w/e 05.01.19, Excluding ROI). The new on-pack promotion will help retailers cut-through during the largest sales period of the year and will attract shoppers with over 3,500 must-have prizes up for grabs, from a brand they can trust.”
What's Driving This Trend
- Celebrity-endorsed Promotions
- Incorporate popular celebrities in on-pack promotions or advertisements to increase brand recognition and customer engagement.
- Multi-prize Giveaways
- Provide consumers with multiple opportunities to win a range of prizes to increase excitement and incentivize product purchases.
- Holiday Savory Snack Sales
- Leverage the high sales potential of the holiday season to boost sales and attract customers to snack products for unique festive promotions and packaging.
Who This Affects Most
- Food and Beverage
- Incorporate celebrity endorsements and multi-prize giveaways in food and beverage marketing and packaging to increase customer engagement and sales.
- Marketing and Advertising
- Develop engaging on-pack promotions and advertisements for consumer packaged goods that utilize celebrity endorsements and creative incentives to drive sales during high-volume sales periods.
- Retail
- Incorporate unique festive promotions, like limited-time packaging and multi-prize giveaways, in retail stores to increase foot traffic and sales during high-volume sales periods like the holidays.
