Walkers has announced a new heart shaped crisp campaign that encourages snackers to scour their bag of crisps before tucking in.
The campaign consists of heart-shaped potato chips that have been placed into many packs, ready for snackers to find them and post them to their social channel. Those who find a compatible crisp can snap a photo of it against a plain background and post it on Instagram or Twitter using the hashtag #LoveFromWalkers, and tagging and following @walkers_crisps. The lucky winner will receive a £100,000 reward.
Rachael Smith from Walkers commented on the heart shaped crisp campaign saying, "Through our hunt for the best heart shaped crisp we aim to do exactly that, by sharing some of the love that we receive as the nation’s most-loved crisps – and give people the chance to win a life-changing prize while enjoying their favourite snack. Good luck!”
Key Themes Behind This Trend
- Heart-shaped Foods
- Opportunity for food and snack companies to create heart-shaped products to align with romantic campaigns and holidays.
- Social Media Activations
- Opportunity for companies to engage with consumers through fun and interactive social media campaigns that encourage user-generated content.
- Incentivized Product Discovery
- Opportunity for companies to incentivize product discovery and social media sharing through fun and rewarding campaigns.
Where This Applies
- Snack Foods
- Companies in the snack food industry can utilize romantic themes and social media activations to create engaging campaigns that drive sales.
- Food and Beverage Retail
- Food and beverage retailers can create themed displays and promotions around holidays and events like Valentine's Day to drive sales and increase customer engagement.
- Marketing and Advertising
- Marketing and advertising agencies can help companies develop creative and effective romantic campaigns that drive brand awareness, engagement, and sales.
