The March 2019 food list can be separated into two dominant categories.
One emphasizes health-boosting meals. The movement of wellness is accelerating and brands are beginning to think about how they can bring about the greatest value to their consumer in the most sustainable way. The epitome of this desire is contained in Special K's 'Escape the Nonsense' pop-up. The activation was an immersive event that sought to liberate attendees from common myths of losing weight and bring attention to the dangers of diet fads. The Blenditarian, on the other hand, seeks to build a more tightly knit community around the concept of blended meat which is more sustainable and healthier.
The second major category of the March 2019 food list spotlights some purely indulgent examples — from stuffed croissant waffles to meaty pizza-topped burgers.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
