The Häagen-Dazs Spirits Collection has been announced by the premium frozen dessert brand as a lineup of treats that are sure to satisfy adult consumers looking for a different way to enjoy their favorite libations.
The ice cream collection includes a number of dairy and non-dairy varieties to choose from, which are made with alcohols including Irish cream, white rum, bourbon, stout and amaretto. Although infused with real alcohol, the ice creams all contain less than 0.5% alcohol to make them a boozy indulgence that won't result in a hangover.
The Häagen-Dazs Spirits Collection ice creams are available now at select retailers in the US and are set to be widely released starting April 2019.
Image Credit: Häagen-Dazs
What Makes This Trend Stand Out
- Boozy Ice Cream
- Opportunity for innovative dessert brands to create unique alcoholic-infused ice cream products.
- Adult Indulgence
- Potential for market growth in adult-oriented desserts that offer a sophisticated twist on traditional treats.
- Alternative Alcohol Consumption
- Emerging trend of consumers seeking new ways to enjoy alcoholic beverages in unique formats, such as ice cream.
Sectors Adopting This
- Frozen Dessert
- Disruption opportunity for frozen dessert companies to incorporate alcohol into their product offerings and appeal to adult consumers.
- Alcoholic Beverages
- Potential for the alcohol industry to expand into the dessert market and introduce alcoholic-infused products.
- Food Retail
- Opportunity for retailers to carry the Häagen-Dazs Spirits Collection, attracting adult consumers and tapping into the growing trend of boozy desserts.
