Many snack brands are now formulating their products with nutritious hemp seeds, yet Hemptastic Hemp Bars set themselves apart for being made with over 20% raw hemp seeds. Alongside featuring a high amount of hemp, these snack bars are also rich in superfood ingredients, which help to form flavors like Cocoa & Almonds, Cranberry & Goji and Cashew & Coconut. Of these three flavors, the Cranberry & Goji variety stands out for its "irresistible bittersweet flavor combination," which will appeal to health-conscious consumers who are looking for snacks that are not conventionally sweet.
At the ISM trade fair for sweets and snacks, the Hemptastic Hemp Bar was recognized as an award-winning new product, indicating the growing demand for hemp-based snacks and confections.
Why This Trend Is Growing
- Hemp-based Snacks
- Brands can experiment by infusing hemp seeds into their snacks to create a unique selling proposition that caters to health-conscious consumers looking for more nutritious snack options.
- Superfood-infused Snacks
- Brands can tap into the growing trend of incorporating superfoods into their snacks to appeal to consumers who are increasingly seeking functional foods with added health benefits.
- Less-sweet Snacks
- Brands can consider creating snacks with bittersweet flavor combinations to cater to health-conscious consumers who seek snacks with low sugar content.
Industries Being Reshaped
- Snacks and Confections
- Companies in this industry can experiment with using hemp seeds and superfoods in their products to create healthier and more nutritious snack options that appeal to health-conscious consumers.
- Health and Wellness
- Companies in this industry can tap into the growing trend of functional foods and create products that offer added health benefits to appeal to consumers who prioritize health and wellness.
- Trade Shows and Exhibitions
- Organizers of trade shows and exhibitions can create specialized areas or categories for hemp-based snacks and superfood-infused products to reflect the growing demand for healthier and more nutritious snack options.
