The classic candy bar has been reimagined with the Harken Sweets bars that each boast a rich, indulgent profile but replace the usual ingredients with a 100% plant-based recipe. The bars include The Gooey One and The Nutty One, which each boast non-GMO ingredients, a 75% reduction in sugar content compared to alternatives on the market and 13-grams of prebiotic fiber. The bars also have Fair Trade certification with less than 150-calories per bar, and are gluten-free and soy-free.
Founder Katie Lefkowitz commented on the Harken Sweets bars saying, "If there is one thing I hope for with the launch of this brand, it is that ripping open one of our candy bars allows you to Harken […] back to your first Halloween, and the excitement you felt diving into your candy treasure. This time, though, you can feel GREAT about how the superfood-ified version makes you and your gut feel.”
Image Credit: Harken Sweets
What's Driving This Trend
- Plant-based Candy Bars
- Plant-based candy bars are disrupting the confectionery industry with a 100% plant-based recipe that offers indulgence with reduced sugar content and added prebiotic fiber.
- Reimagined Classic Combinations
- Reimagined classic combinations in candy bars are creating innovative flavor profiles that appeal to health-conscious consumers seeking alternative options.
- Fair Trade and Health Focus
- Fair Trade and health-focused candy bars are gaining popularity by offering guilt-free indulgence with fewer calories and gluten and soy-free ingredients.
Who This Affects Most
- Confectionery
- Plant-based candy bars are disrupting the confectionery industry with innovative recipes that cater to health-conscious consumers.
- Food and Beverage
- The reimagined classic combinations in candy bars present disruptive opportunities for the food and beverage industry to create unique and healthier indulgent snacks.
- Health and Wellness
- The fair trade and health-focused candy bars offer opportunities for the health and wellness industry to cater to consumers seeking guilt-free and nutritious alternatives.
