The Häagen-Dazs Barista Collection is Cafe-Quality
Michael Hemsworth — February 15, 2019 — Lifestyle
References: haagen-dazs & talkingretail
The Häagen-Dazs Barista Collection has been introduced by the iconic ice cream brand as a lineup of treats that are sure to entice consumers with a penchant for premium coffee drinks and beverages.
The new collection of ice creams includes Brownie Macchiato and Caramel Chai Latte, which are both naturally inspired by coffee culture. The ice creams are individually packaged in single-serve cups that come in packs of four as well as in traditional tubs to address consumer preferences for individual servings to curb overconsumption.
The Häagen-Dazs Barista Collection builds on the increasing popularity of coffee culture, which reportedly has consumers pending about £6.3 billion every year on coffee. This market is projected to grow to £15 billion by 2020 to make these ice cream products rather timely.
The new collection of ice creams includes Brownie Macchiato and Caramel Chai Latte, which are both naturally inspired by coffee culture. The ice creams are individually packaged in single-serve cups that come in packs of four as well as in traditional tubs to address consumer preferences for individual servings to curb overconsumption.
The Häagen-Dazs Barista Collection builds on the increasing popularity of coffee culture, which reportedly has consumers pending about £6.3 billion every year on coffee. This market is projected to grow to £15 billion by 2020 to make these ice cream products rather timely.
Trend Themes
1. Coffee Culture-inspired Products - There is an opportunity to create coffee culture-inspired products in various industries such as baked goods, confectionaries, and beauty products.
2. Single-serve Packaging - Offering single-serve packaging for individual servings presents an opportunity for food and beverage companies to address the consumer preference for portion control while also reducing food waste.
3. Premium Indulgence - There is a trend towards premium indulgence in the food and beverage industry, presenting opportunities for companies to create high-end products with unique and complex flavors, such as the Häagen-Dazs Barista Collection.
Industry Implications
1. Beverage - There is an opportunity to create coffee culture-inspired beverages, such as energy drinks, teas, and alcoholic beverages.
2. Frozen Dessert - The frozen dessert industry can take advantage of the trend towards premium indulgence and offer more complex and unique flavors to differentiate their products.
3. Food Packaging - Companies specializing in food packaging can capitalize on the trend for single-serve packaging by offering innovative and eco-friendly solutions that meet consumer demands for convenience and sustainability.
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