The Häagen-Dazs Barista Collection has been introduced by the iconic ice cream brand as a lineup of treats that are sure to entice consumers with a penchant for premium coffee drinks and beverages.
The new collection of ice creams includes Brownie Macchiato and Caramel Chai Latte, which are both naturally inspired by coffee culture. The ice creams are individually packaged in single-serve cups that come in packs of four as well as in traditional tubs to address consumer preferences for individual servings to curb overconsumption.
The Häagen-Dazs Barista Collection builds on the increasing popularity of coffee culture, which reportedly has consumers pending about £6.3 billion every year on coffee. This market is projected to grow to £15 billion by 2020 to make these ice cream products rather timely.