Caffeinated Ice Cream Bars

Nescafé Gold Ice Cream Uses Real Coffee in the Coating & Core

Nescafé Gold ice cream is a first-of-its-kind product that features real coffee in both the coating and the core portion of the product in place of coffee flavors. Notably, the decadent coating or ganache that enrobes the Nescafé Gold Cappuccino Ice Cream is made using Nestlé’s patented soft coating technology, and it differentiates itself from stick ice creams with hard coatings. Guglielmo Bonora, head of Nestlé R&D Singapore, said that by “leveraging this soft coating technology, our teams met the challenge of finding the perfect balance between "coffee-ness," milkiness and sweetness, to bring the Nescafé Gold Cappuccino experience to life."

Since the soft ganache coating is made to melt at the same rate as the ice cream core, people can enjoy the sweetness of the coating and the center simultaneously.

Real-ingredient Ice Cream
Opportunity to innovate in ice cream industry by using unique and unexpected flavorings as core ingredients in ice cream products.
Soft Coating Technology
Disruptive innovation to explore in confectionery industry by using soft coating technology to enrobe products in a ganache coating.
Coffee-infused Treats
Opportunity to develop and market coffee-infused products in the food and beverage industry for coffee lovers.

Industries Being Reshaped

Ice Cream
Incorporating unique and unexpected real ingredients into ice cream could attract new customers and differentiate products in a crowded market.
Confectionery
Using a soft coating technology to enrobe products in a ganache coating could lead to new and unique product offerings that stand out in the confectionery market.
Food and Beverage
Developing and marketing coffee-infused products could appeal to coffee lovers and create new revenue streams in the food and beverage industry.
SCORE
3.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 37%
Activity 60%
Freshness 13%