The Cadbury Choc'Shake Creates a Drinkable Dessert Anytime
Michael Hemsworth — February 16, 2019 — Lifestyle
References: cadbury & conveniencestore
The Cadbury Choc'Shake has been unveiled by the Britain-based chocolate brand to offer consumers a new way to enjoy the classic flavor of its iconic candy.
The product comes in a powdered format that can be easily stirred into milk to create a rich chocolate milk beverage that is perfect as a dessert or an anytime indulgence. The drink is intended to be consumed cold rather than hot to make it a year-round indulgence that is simple enough for members of the whole family to enjoy.
The Cadbury Choc'Shake speaks to the popularity of powdered chocolate products which is seeing an increase as consumers seek out simple, convenient ways to consume their dessert. The new powdered chocolate product will be supported by a significant marketing campaign throughout June and July.
The product comes in a powdered format that can be easily stirred into milk to create a rich chocolate milk beverage that is perfect as a dessert or an anytime indulgence. The drink is intended to be consumed cold rather than hot to make it a year-round indulgence that is simple enough for members of the whole family to enjoy.
The Cadbury Choc'Shake speaks to the popularity of powdered chocolate products which is seeing an increase as consumers seek out simple, convenient ways to consume their dessert. The new powdered chocolate product will be supported by a significant marketing campaign throughout June and July.
Trend Themes
1. Powdered Chocolate Products - The rise in popularity of powdered chocolate products provides an opportunity for innovative brands to create convenient and indulgent desserts.
2. Year-round Indulgences - The Cadbury Choc'Shake highlights the demand for year-round indulgent treats that can be enjoyed by the whole family, presenting opportunities for new dessert creations.
3. Convenient Dessert Consumption - The convenience of powdered chocolate drinks appeals to consumers looking for simple ways to enjoy their dessert, encouraging the development of more convenient dessert options.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of powdered chocolate products by creating innovative dessert options that cater to consumer demands for convenience and indulgence.
2. Marketing and Advertising - The successful marketing campaign for the Cadbury Choc'Shake highlights the importance of effective marketing and advertising strategies in promoting new powdered chocolate products.
3. Family-friendly Products - The Cadbury Choc'Shake's appeal to the whole family offers opportunities for the development of family-friendly dessert products that can be enjoyed by all age groups.
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