The Nesquik Choco-Caramel is a new drink mix flavor arriving in the UK market to offer families a way to enjoy a deliciously chocolaty beverage on demand.
The drink mix is quick to prepare by simply adding two teaspoons to a serving of semi-skimmed milk. The product is free from artificial flavorings, colors, preservatives and sweeteners. The drink mix is arriving at Tesco locations this week, and joins the permanent lineup of flavors including Chocolate, Strawberry and Banana.
Nesquik Senior Brand Manager Kelly Light spoke further on the new Nesquik Choco-Caramel drink mix saying, "We’re really excited to introduce a new permanent flavour to the iconic Nesquik brand, which has been a family favourite in the UK and around the world for many years. Choco-caramel is the perfect addition to the Nesquik milkshake range and we are confident consumers will absolutely love the taste of it.”
Why This Trend Is Growing
- Indulgent Drink Mixes
- There is an opportunity to create more indulgent drink mix flavors that offer consumers a way to enjoy a dessert-like beverage on demand.
- Clean Label Drink Mixes
- There is an opportunity to create drink mix flavors that are free from artificial flavorings, colors, preservatives and sweeteners to meet the demand for clean label products.
- Permanent Flavor Lineups
- There is an opportunity to introduce permanent flavor lineups for drink mixes to encourage repeat purchases and build brand loyalty.
Industries Being Reshaped
- Food and Beverage
- Players within the food and beverage industry can capitalize on the trend by developing and promoting indulgent and clean label drink mix flavors to meet consumer demand.
- Supermarkets and Convenience Stores
- Supermarkets and convenience stores can benefit by expanding their drink mix offerings to include indulgent and clean label options that appeal to health-conscious consumers.
- Branding and Marketing
- Opportunities exist for branding and marketing agencies to develop launching strategies and promotional campaigns around permanent drink mix flavor lineups to build brand recognition and increase sales.
