While drinking trends are always popular, this month in particular has seen an influx due to the lifestyle changes that resulted from the COVID-19 pandemic -- whether people are looking to relax, entertain or for a distraction, there's a drink or a drink campaign to cover it, and this list of May 2020 Drink trends highlights some of the top innovations.
This year, college graduations were put on hold or cancelled, prompting the beer brand Natty Light to host its own virtual ceremony. A number of celebrity guests appeared at the event including Amanda Cerny, Jane Lynch and Mark Cuban. Meanwhile, those looking to flex their new-fond drink-making skills can do so with The Cocktail Service's Drinkstagram Awards, which is offering £1000 to the participant with the best original drink.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
