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Top 100 Drinking Trends in May

From Beer-Branded Graduations to Cocktail Competitions

— June 3, 2020 — Lifestyle
While drinking trends are always popular, this month in particular has seen an influx due to the lifestyle changes that resulted from the COVID-19 pandemic -- whether people are looking to relax, entertain or for a distraction, there's a drink or a drink campaign to cover it, and this list of May 2020 Drink trends highlights some of the top innovations.

This year, college graduations were put on hold or cancelled, prompting the beer brand Natty Light to host its own virtual ceremony. A number of celebrity guests appeared at the event including Amanda Cerny, Jane Lynch and Mark Cuban. Meanwhile, those looking to flex their new-fond drink-making skills can do so with The Cocktail Service's Drinkstagram Awards, which is offering £1000 to the participant with the best original drink.
7.6
Score
Popularity
Activity
Freshness
100
Single-Serve Thickeners
Single-Serve Thickeners
Thick-It's Food and Beverage Thickener Helps with Dysphagia on the Go
<
99
Sundae-Flavored Drink Mixes
Sundae-Flavored Drink Mixes
Nesquik Hot Fudge Sundae Powder is Like Souped-Up Chocolate Mix
<
98
Best-in-Class Cannabis Beverages
Best-in-Class Cannabis Beverages
Fluent is Aiming to 'Reach Higher' in the Cannabis Market
<
97
Zesty Pinkish Gin Spirits
Zesty Pinkish Gin Spirits
The Lakes Distillery Pink Grapefruit Gin Has No Added Sugar
<
96
Candy-Studded Strawberry Slushies
Candy-Studded Strawberry Slushies
Taco Bell is Offering a New Wild Strawberry Candy Freeze Drink
<
95
Bottled Coffee Concentrates
Bottled Coffee Concentrates
A Single Bottle of Jot's Ultra Coffee Offers 14 Servings
<
94
Alcoholic Peach Teas
Alcoholic Peach Teas
Pabst Blue Ribbon Hard Tea Peach is Here for Summer
<
93
Seasonal Pineapple Hard Lemonades
Seasonal Pineapple Hard Lemonades
Mike's Hard Pineapple Mandarin Lemonade is Here for Summer
<
92
Ontario-Wide Craft Beer Deliveries
Ontario-Wide Craft Beer Deliveries
Collective Arts is Implementing a Direct Delivery Service
<
91
Seasonal Beer Slushies
Seasonal Beer Slushies
Bay Canon's Double IPA and Hibiscus Frose Drinks are Summer-Ready
<
90
Wildflower Gin Spirits
Wildflower Gin Spirits
Cotswolds Distillery's Wildflower Gin Blends Cornflowers & Lavender
<
89
Preservative-Free Juice-Based Smoothies
Preservative-Free Juice-Based Smoothies
Fruitful Smoothies are Free from Added Sugars
<
88
Limited-Edition Experimental Spirits
Limited-Edition Experimental Spirits
The New Riff Backsetter Spirits Have Complex Flavor Profiles
<
87
Tart Berry CBD Beverages
Tart Berry CBD Beverages
VYBES' Blackberry Hibiscus Flavor is Enhanced with Cinnamon & Clove
<
86
Marshmallow-Inspired Slushies
Marshmallow-Inspired Slushies
7-Eleven is Dropping a Limited-Edition PEEPS Slurpee for Easter
<
85
Virtual Draft Charitable Campaigns
Virtual Draft Charitable Campaigns
Bud Light Asks NFL Draft Viewers to Boo the NFL Commissioner
<
84
Branded Live Workout Videos
Branded Live Workout Videos
Michelob Ultra is Streaming Workouts to Help Support Trainers
<
83
Minimalist Vietnam-Grown Coffees
Minimalist Vietnam-Grown Coffees
The Nguyen Coffee Supply is Sourced from Vietnam & Brewed in NY
<
82
Cactus-Flavored Gin Spirits
Cactus-Flavored Gin Spirits
Lonewolf Cactus and Lime Features Pressed Cactus & Queen of the Night
<
81
Limited-Edition Distillery Puzzles
Limited-Edition Distillery Puzzles
Glengoyne Created a 500-Piece Puzzle to Sell with Its Whisky
<
80
Fruity Beer Slushies
Fruity Beer Slushies
DeCicco & Sons' Beer Slushies are Available in Lemon and Watermelon Flavors
<
79
Refreshing Low-Calorie Lemon Beverages
Refreshing Low-Calorie Lemon Beverages
Lemon Perfect is Ideal for Health-Conscious Consumers
<
78
Flowery Stemless Wine Cups
Flowery Stemless Wine Cups
Corkcicle Offers This Chic Stemless Wine Cup in Four Playful Colorways
<
77
Milkshake-Inspired Liqueurs
Milkshake-Inspired Liqueurs
Firebox's Milkshake Liqueurs Put a Unique Twist on Cream Liqueurs
<
76
Virtual Mexican Holidays
Virtual Mexican Holidays
Cameo & Tequila Don Julio are Taking Cinco de Mayo Celebrations Online
<
75
Touring Hard Seltzer Festivals
Touring Hard Seltzer Festivals
Seltzer Land Was Planned to Tour the States in Spring/Summer 2020
<
74
Low-Calorie Cocktail Mixers
Low-Calorie Cocktail Mixers
Taffer's Utilizes Natural Ingredients and Fresh Flavors
<
73
Old-Fashioned Italian Vermouths
Old-Fashioned Italian Vermouths
These Starlino Vermouths Come in Three Varieties
<
72
Low-Sugar Antioxidant Lemonades
Low-Sugar Antioxidant Lemonades
Poppilu's New Lemonade is High in Vitamin C and Low in Sugar
<
71
Rapper-Branded Red Wines
Rapper-Branded Red Wines
Snoop Dogg Teamed Up with 19 Crimes to Create the New Snoop Cali Red
<
70
Mixology-Inspired Canned Cocktails
Mixology-Inspired Canned Cocktails
The Greenbar Distillery Canned Cocktail Range Has Five Flavors
<
69
Hand-Crafted Bloody Mary Mixes
Hand-Crafted Bloody Mary Mixes
Jack Link’s Bloody Mary Mix Comes in Four Tangy Flavors
<
68
Immune-Supporting CBD Beverages
Immune-Supporting CBD Beverages
Lev is a Plant-Based Drink with Fulvic and Humic Minerals
<
67
Flavorful Guilt-Free Cocktails
Flavorful Guilt-Free Cocktails
The Crook & Marker Spiked Teas and Lemonades are Low in Calories
<
66
Kid-Friendly Meal Shakes
Kid-Friendly Meal Shakes
Meal2Grow is a Plant-Based Meal Supplement for Kids
<
65
Easter Egg Tea Tins
Easter Egg Tea Tins
David's Tea's Mini Easter Egg Tea Sets are Available in 3 Signature Flavors
<
64
Filler-Free Nut Milks
Filler-Free Nut Milks
Treehouse Milk Makes Plant-Based Milk Alternatives in Reusable Glass Jars
<
63
Online-Exclusive Low-Calorie Spritzers
Online-Exclusive Low-Calorie Spritzers
Loverboy Spritz is Low in Calories & Boasts No Added Sugar
<
62
Virtual Wine Tastings
Virtual Wine Tastings
Walsh Family Wine is Hosting a Virtual Series Called DRINKWELL on Facebook
<
61
Co-Created Apéritifs
Co-Created Apéritifs
The Restaurant Project by Haus Supports Restaurants During COVID-19
<
60
DIY Frozen Cocktail Bars
DIY Frozen Cocktail Bars
Untied Was a Self-Serve Frozé Bar Pop-up in Sydney, Australia
<
59
Efficient Cold-Brew Coffee Devices
Efficient Cold-Brew Coffee Devices
The Swift Device Can Make a Cup of Cold-brew in Just 10 Minutes
<
58
Beautifying Lingonberry Supplements
Beautifying Lingonberry Supplements
Aqua Glow is a Dietary Supplement Drink with Lingonberry
<
57
Balanced Wine-Based Cocktails
Balanced Wine-Based Cocktails
The Uptown Wine Cocktails are Ready-to-Drink and Flavorful
<
56
Low-Calorie Reduced Sugar Liqueurs
Low-Calorie Reduced Sugar Liqueurs
The Trulo Liqueurs Have Just 31 to 36 Calories Per Serving
<
55
Cold-Brewed Iced Tea Systems
Cold-Brewed Iced Tea Systems
SnarkyBRUW Simplifies the Making of Cold-Brewed Iced Tea at Home
<
54
Cannabis-Infused Sparkling Seltzers
Cannabis-Infused Sparkling Seltzers
PHYX is a Drink with a Low Dose of THC and CBD
<
53
Hemp-Enhanced Oat Lattes
Hemp-Enhanced Oat Lattes
LaDiDa's Canned Drinks are Inspired by Sunrise, Midday & Sunset
<
52
Organic Acai Berry Beers
Organic Acai Berry Beers
Green Flash Brewing's New Beter Organic Beer is Made with Acai Berries
<
51
Beer-Centric Delivery Services
Beer-Centric Delivery Services
Brewer Eats Offers Beer, Cider and Pub-Inspired Snack Options
<
50
Insulated Outdoor Martini Tumblers
Insulated Outdoor Martini Tumblers
The BrüMate MargTini Keeps Libations at the Optimal Temperature
<
49
Supersized Latte Bottles
Supersized Latte Bottles
Augie’s Coffee Offers Bulk Ready-to-Drink Lattes
<
48
Cold-Pressed Carrot Juices
Cold-Pressed Carrot Juices
Evolution Fresh's New Carrot Citrus Radiance Juice Has a Spicy Kick
<
47
Nutritious Avocado-Based Beverages
Nutritious Avocado-Based Beverages
Avocadomilk is Made with Oat Milk & 20% Mexican Avocados
<
46
Shelf-Stable Probiotic Drinks
Shelf-Stable Probiotic Drinks
Neuro's PROBUCHA Supports Digestive Health and More
<
45
Elderflower-Infused Vodkas
Elderflower-Infused Vodkas
Absolut Juice Pear & Elderflower is a Springtime Vodka Option
<
44
Unicorn-Themed Sparkling Drinks
Unicorn-Themed Sparkling Drinks
Mad Tasty's Unicorn Tears is Hydrating & Full Flavor
<
43
Spirit-Infused Coffees
Spirit-Infused Coffees
Fire Department Coffee Makes Coffee Infused with Rum, Tequila & More
<
42
Alcohol-Free Belgian Pilsners
Alcohol-Free Belgian Pilsners
Stella Artois Alcohol Free Boasts Zero Alcohol and 60 Calories
<
41
Blue Raspberry Soda Slushies
Blue Raspberry Soda Slushies
Checkers and Rally’s Have Launched the Big Surf Slushie for Summer
<
40
Artisan Easter Tea Blends
Artisan Easter Tea Blends
Fortnum & Mason's Easter Tea Boasts a Botanical Flavor Profile
<
39
Eco-Friendly Wine Boxes
Eco-Friendly Wine Boxes
Our Daily Wines' 1.5-Liter Bag-in-Box Boasts a Small Carbon Footprint
<
38
Ultra-Caffeinated To-Go Coffees
Ultra-Caffeinated To-Go Coffees
Boosted Coffee Has the Caffeine Strength of Two Cups of Java
<
37
High-Quality Eco Retailer Wines
High-Quality Eco Retailer Wines
This Waitrose Box Wine Stays Fresh for 10 Days or More
<
36
Spiced Fruit Beer Cocktails
Spiced Fruit Beer Cocktails
The Modelo Chelada Mango y Chile is a Refreshing Take on a Classic
<
35
Performance Water Beverages
Performance Water Beverages
Talking Rain Elevate Contains Caffeine, Electrolytes & L-Theanine
<
34
Sweet Mango Moscato Wines
Sweet Mango Moscato Wines
ALDI is Selling a Massimino Mango Moscato Wine Just in Time for Summer
<
33
Virtual Graduation Ceremonies
Virtual Graduation Ceremonies
Natural Light Will Be Hosting a Virtual Ceremony on Facebook Live
<
32
Dairy-Friendly Transparent PET Bottles
Dairy-Friendly Transparent PET Bottles
Letti Switches to Transparent PET Bottles as Milk Packaging
<
31
Barley-Based Milk Alternatives
Barley-Based Milk Alternatives
Bright Barley Makes Plant-Based Milk Alternatives with Barley
<
30
THC-Infused Drink Mixes
THC-Infused Drink Mixes
Jase is a Ready-to-Mix Single-Serve Powder Infused with THC
<
29
Wine-Based Hard Seltzers
Wine-Based Hard Seltzers
Del Mar Wine Seltzer Offers an Alternative to Malt-Based Seltzers
<
28
Zesty Canned Lemonades
Zesty Canned Lemonades
The New Dole Lemonade is Made with Real Lemon Juice and Real Sugar
<
27
Functional Gut Health Beverages
Functional Gut Health Beverages
Raw Generation's Apple Cider Vinegar Drinks Feature 3 Flavors
<
26
Premium Alcohol-Free Drinks
Premium Alcohol-Free Drinks
Drynks Unlimited Makes Refreshing Alternatives to Cider, Beer & Lager
<
25
Plant-Based Protein Smoothies
Plant-Based Protein Smoothies
Raw Generation's Keto Shakes are High in Healthy Fats
<
24
Small Business Snack Boxes
Small Business Snack Boxes
ParmCrisps & Bridge Lane Wine Created a Limited-Edition Pairing
<
23
Whipped Coffee Concepts
Whipped Coffee Concepts
Dalgona Elevates the Coffee Experience with Texture
<
22
Frozen Margarita Pops
Frozen Margarita Pops
Ritas is Releasing New Freeze-A-Rita Frozen Margarita Icicles in Two Flavors
<
21
Plastic-Free Coffee Companies
Plastic-Free Coffee Companies
Alpaca Coffee Tackles the Industry's Plastic Pollution Problem
<
20
Collaboration Cocktail Pods
Collaboration Cocktail Pods
The Jack Daniel’s Lynchburg Lemonade is Tart and Flavorful
<
19
Vodka Soda-Branded Apparel
Vodka Soda-Branded Apparel
Cottage Springs Recently Debuted its Spring/Summer 2020 Collection
<
18
Bottled Margarita Wine Cocktails
Bottled Margarita Wine Cocktails
The Rancho La Gloria Wine Cocktails are Made of Agave Wine
<
17
Creamy Ready-to-Drink Liqueurs
Creamy Ready-to-Drink Liqueurs
Disaronno Velvet is Recommended to be Served Over Ice
<
16
Virtual Tasting Experiences
Virtual Tasting Experiences
Aperture Cellars' Wine Tasting Comes with a Chef-Led Cooking Session
<
15
Crisp Unsweetened Fruit Juices
Crisp Unsweetened Fruit Juices
The New Ocean Spray Pure Fruit Juices Contain No Added Sugars
<
14
Social Media Cocktail Competitions
Social Media Cocktail Competitions
The Cocktail Service Created The Drinkstagram Awards
<
13
Ready-to-Drink Fruit Smoothies
Ready-to-Drink Fruit Smoothies
The New Minute Maid Super Smoothies Boast Five Grams of Protein
<
12
High-ABV Low-Calorie Spritzers
High-ABV Low-Calorie Spritzers
The MOVO Wine Spritzers are only 100 Calories and Boast a 5.5% ABV
<
11
Upcycled Portable Chargers
Upcycled Portable Chargers
Gomi Makes Portable Chargers with Plastic Waste & Repurposed Batteries
<
10
Functional Energy Waters
Functional Energy Waters
Juni Offers Refreshing Botanical Drinks for Calm, Focus and More
<
9
Immunity-Boosting Juice Shots
Immunity-Boosting Juice Shots
The Raw Generation Immunity Shots Contain Powerful Antioxidants
<
8
Fruity Peach-Flavored Wines
Fruity Peach-Flavored Wines
Aldi's New Sweet Peach Wine is Perfect for Summertime Sipping
<
7
Extra-Boozy Spiked Seltzers
Extra-Boozy Spiked Seltzers
Smirnoff Seltzer 8% Spiked Has Nearly Twice the Alcohol
<
6
Quarantine-Themed Wine Boxes
Quarantine-Themed Wine Boxes
Vinebox Has Released Its 12 Nights of Wine Box for Social Distancing
<
5
Virtual Bar Experiences
Virtual Bar Experiences
The Asahi Online Virtual Bar United 1,000 People Drinking Asahi Super Dry
<
4
Online Bar Experiences
Online Bar Experiences
BrewDog Open Arms Shares Quizzes, Puzzles and Cook-a-Longs
<
3
Charitable Quarantine Wines
Charitable Quarantine Wines
Ashton Kutcher and Mila Kunis Created a Quarantine Wine for Charity
<
2
Elegant IoT Kettles
Elegant IoT Kettles
The SiDO Bon Kettle is an App-Connected Electric Kettle Design
<
1
Reinvented Zero-Alcohol Beers
Reinvented Zero-Alcohol Beers
Budweiser Zero Contains No Alcohol and No Sugar
<