Tilray's Fluent is a brand new company that is focused on delivering the best-in-class cannabis beverage to consumers who are both trying it for the first time and those who are experienced.
Fluent is focusing on the recipe of the cannabis beverage to revolutionize the experience and "deliver consistently positive experiences." The company is answering an existing problem--the confusion that the vast cannabis space and its exponential growth has created. That is, consumers often get confused between CBD and THC, are exposed to both unreliable potencies in products and complicated nomenclature. Emphasizing minimalism and transparency, Fluent leverages its "passion for the science of cannabis" to bring a trustworthy cannabis beverage and an educational experience to everyone.
Image Credit: Fluent
Why This Trend Is Growing
- Cannabis Beverages
- Opportunity for disruptive innovation: Develop a cannabis beverage that offers a unique flavor profile or enhanced functionality.
- Minimalism and Transparency
- Opportunity for disruptive innovation: Create a cannabis beverage brand that focuses on minimalistic packaging and transparent ingredient sourcing.
- Educational Experiences
- Opportunity for disruptive innovation: Develop an educational platform or app that helps consumers understand the different components and effects of cannabis beverages.
Industries Being Reshaped
- Beverage Manufacturing
- Opportunity for disruptive innovation: Incorporate cannabis-infused beverages into traditional beverage manufacturing processes to expand product offerings.
- Cannabis Education
- Opportunity for disruptive innovation: Create an online learning platform or certification program for cannabis education, focusing on the beverage sector.
- Packaging Design
- Opportunity for disruptive innovation: Design innovative and eco-friendly packaging solutions specifically tailored for cannabis beverage products.
