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Seasonal Pineapple Hard Lemonades

Mike's Hard Pineapple Mandarin Lemonade is Here for Summer

— April 28, 2020 — Lifestyle
Summer is not too far away and Mike's Hard Pineapple Mandarin Lemonade is here to help you celebrate. With a 5% ABV and the juicy zing of citrus, the new drink is a refreshing option for hot days.

Mike's Hard Pineapple Mandarin Lemonade is a limited-edition seasonal version of Mike's Hard Lemonade. The new flavor combines the tart taste of lemonade with a mix of juicy pineapple with mandarin notes. As the brand explains, "The combination of fresh pineapple and lemonade tartness deliver a nice clean finish with just the right balance of sweetness and citrus."

With the growing demand for alcoholic alternatives to beer and wine, Mike's Hard Pineapple Mandarin Lemonade offers a light and refreshing drink option for consumers.


Image Credit: Mike's Hard.
Trend Themes
1. Seasonal Pineapple Hard Lemonades - The trend of producing seasonal and limited-edition pineapple flavored alcoholic beverages presents an opportunity for companies to capitalize on the growing demand for unique and refreshing drink options.
2. Alcoholic Alternatives to Beer and Wine - The trend of creating alcoholic drinks that appeal to consumers who prefer lighter, sweeter, and more refreshing options than beer and wine presents an opportunity for companies to cater to a wider audience.
3. Fruit-infused Alcoholic Beverages - The trend of creating alcoholic beverages infused with fruit flavors presents an opportunity for companies to experiment and innovate new tastes that appeal to consumers seeking variety.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend of creating unique flavors and seasonal drinks to drive sales and cater to changing consumer preferences.
2. Alcohol Industry - With the growing demand for alcoholic alternatives to beer and wine, the alcohol industry can innovate and expand their product offerings to include lighter, fruit-infused options.
3. Food Retail Industry - The food retail industry can benefit from the trend of limited-edition and seasonal alcoholic beverages by offering them in stores and online, targeting consumers seeking unique and refreshing drink options for summer.
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