From At-Home Clothing Shoots to AR Magazine Covers
Ellen Smith — June 3, 2020 — Marketing
Social distancing guidelines have tasked brands with getting extra creative to get their messages to consumers, and this list of May 2020 marketing trends highlights some of the standout campaigns and initiatives that have been taking place this month.
Notably, the retail giant Zara opted to continue to produce advertising in a safe and effective manner, equipping models with cameras and shooting them in their own homes. The end result offered a glamorous but relatable campaign that made consumers feel good knowing the brand was taking the pandemic seriously. On a similar note, Jeep's topical ad referenced Groundhog Dog, playing into the idea that we're all re-living the same day. Meanwhile, Earth Day happened this month, prompting numerous campaigns from brands that align themselves with the cause. A standout included National Geographic, who created its first AR magazine cover to celebrate the day.
Notably, the retail giant Zara opted to continue to produce advertising in a safe and effective manner, equipping models with cameras and shooting them in their own homes. The end result offered a glamorous but relatable campaign that made consumers feel good knowing the brand was taking the pandemic seriously. On a similar note, Jeep's topical ad referenced Groundhog Dog, playing into the idea that we're all re-living the same day. Meanwhile, Earth Day happened this month, prompting numerous campaigns from brands that align themselves with the cause. A standout included National Geographic, who created its first AR magazine cover to celebrate the day.
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