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Top 100 Marketing Trends in May

From At-Home Clothing Shoots to AR Magazine Covers

— June 3, 2020 — Marketing
Social distancing guidelines have tasked brands with getting extra creative to get their messages to consumers, and this list of May 2020 marketing trends highlights some of the standout campaigns and initiatives that have been taking place this month.

Notably, the retail giant Zara opted to continue to produce advertising in a safe and effective manner, equipping models with cameras and shooting them in their own homes. The end result offered a glamorous but relatable campaign that made consumers feel good knowing the brand was taking the pandemic seriously. On a similar note, Jeep's topical ad referenced Groundhog Dog, playing into the idea that we're all re-living the same day. Meanwhile, Earth Day happened this month, prompting numerous campaigns from brands that align themselves with the cause. A standout included National Geographic, who created its first AR magazine cover to celebrate the day.
9.3
Score
Popularity
Activity
Freshness
99
Cuisine-Inspired Chip Flavors
Cuisine-Inspired Chip Flavors
The Kettle Chips Thai Sweet Chilli Snack was Launched in the UK
<
98
Diabetic-Friendly Jams
Diabetic-Friendly Jams
These Low-Sugar Jams from The Skinny Food Co are Gluten-Free
<
97
Convenient Sandwich-Sized Cheeses
Convenient Sandwich-Sized Cheeses
The Cathedral City Sandwich Slices Come in Two Options
<
96
Pudding-Inspired Candy Chews
Pudding-Inspired Candy Chews
The Swizzels Great British Puds Come in Four Flavors
<
95
Curated Flavor Tea Products
Curated Flavor Tea Products
The Clearspring Japanese Matcha Tea Range Has Been Expanded
<
94
Versatile Satisfying Superfood Mixes
Versatile Satisfying Superfood Mixes
Nutsóla Superfood Mixes Come in Five Flavor Options
<
93
Diabetic-Conscious Frozen Custards
Diabetic-Conscious Frozen Custards
The Mammoth Creameries Frozen Custard Comes in Four Flavors
<
92
Kid-Friendly Low-Sugar Snack Bars
Kid-Friendly Low-Sugar Snack Bars
The Graze Super Snackers are for Children Aged Six to 10
<
91
Canned Vegan-Approved Soups
Canned Vegan-Approved Soups
These New Baxters Plant-Based Soups Come in Three Flavors
<
90
Avocado-Based Mayo Condiments
Avocado-Based Mayo Condiments
The Follow Your Heart Avocado Oil Vegenaise is Rich and Creamy
<
89
Nutritious Milk-Packed Coffees
Nutritious Milk-Packed Coffees
The Pursue Happiness Cold Brew 'Cowffee' Has CLA PLUS Whole Milk
<
88
Celery-Infused Green Drink Mixes
Celery-Infused Green Drink Mixes
The Squeeze Dried Evergreen is Packed with Green Ingredients
<
87
Restaurant-Branded Online Cookbooks
Restaurant-Branded Online Cookbooks
The Cheesecake Factory's Online Cookbook is Full of Recipes
<
86
Healthcare Worker-Supporting Snack Bars
Healthcare Worker-Supporting Snack Bars
The Bobo's 'Healthcare Heroes' Bar Supports Medical Staff
<
85
CBD-Enriched Instant Coffees
CBD-Enriched Instant Coffees
The CBD Living Instant Coffee Comes in Three Varieties
<
84
Cafe-Inspired Protein Powders
Cafe-Inspired Protein Powders
The Ascent Native Fuel Whey Protein Cappuccino is Satisfying
<
83
Spiced Salty Frozen Treats
Spiced Salty Frozen Treats
The Outshine Mango with Tajin Fruit Ice Bars are Sweet and Salty
<
82
Heat-and-Eat Tuna Snacks
Heat-and-Eat Tuna Snacks
The Starkist Creations Microwavables are Ready in 30 Seconds
<
81
Spirit-Infused Coffees
Spirit-Infused Coffees
Fire Department Coffee Makes Coffee Infused with Rum, Tequila & More
<
80
Stay-Home Car Commercials
Stay-Home Car Commercials
The Jeep Same Day Ad References Groundhog Day
<
79
Extensive eSports Sponsorship Initives
Extensive eSports Sponsorship Initives
BMW Drastically Increased Its eSports Marketing Presence
<
78
At-Home Cocktail Inspirations
At-Home Cocktail Inspirations
Edinburgh Gin is Helping Turn Cupboard Ingredients into Cocktails
<
77
Sparkling Asian-Inspired Refreshments
Sparkling Asian-Inspired Refreshments
Sanzo Sparkling Water Drinks Come in Three Flavor Options
<
76
Herbal-Powered Sleep Supplements
Herbal-Powered Sleep Supplements
The New Chapter One Daily Multiherbal Sleep Well is Natural
<
75
In-Game Museum Tours
In-Game Museum Tours
Monterey Bay Aquarium is Hosting Virtual Tours of Animal Crossing's Museum
<
74
Flavorful Guilt-Free Cocktails
Flavorful Guilt-Free Cocktails
The Crook & Marker Spiked Teas and Lemonades are Low in Calories
<
73
Healthy Toddler Pea Snacks
Healthy Toddler Pea Snacks
The Calbee Paw Patrol Pea Snacks Come in Two Flavor Options
<
72
High-Protein Low-Dose Sports Gels
High-Protein Low-Dose Sports Gels
This High-Protein Sports Gel from FrieslandCampina is Convenient
<
71
Eco Dishwasher Tablet Packaging
Eco Dishwasher Tablet Packaging
The Persil Packaging is Now Made Using 50% Recycled Polypropylene
<
70
Ready-to-Eat Meat-Free Products
Ready-to-Eat Meat-Free Products
The Naked Glory Deli Readybites Come in Three Flavors
<
69
CBD-Powered Pet Products
CBD-Powered Pet Products
These CBD Living Pet Products Include Nearly 20 Options to Choose From
<
68
Millennial-Targeted Energy Drinks
Millennial-Targeted Energy Drinks
The Wingman Smart Energy Drinks Contain Just 15 Calories Each
<
67
Restaurant Super-Fan Challenges
Restaurant Super-Fan Challenges
Chipotle Created a Challenge on TikTok for Cinco de Mayo
<
66
First Responder Action Figures
First Responder Action Figures
Mattel Releases Special Edition Action Figures—#ThankYouHeroes
<
65
Fast Food Taco Kits
Fast Food Taco Kits
The Taco Bell Soft Taco Dinner Kit Makes 10 Tacos
<
64
Co-Branded Video Series Launches
Co-Branded Video Series Launches
ESPN's Enlisted Multiple Sponsors for Its 'The Last Dance'
<
63
Kid-Friendly Educational Videos
Kid-Friendly Educational Videos
Pebbles Cereal Created the Daily Yabba Dabba Doo Video Series
<
62
Accessible Empowering Beauty Kits
Accessible Empowering Beauty Kits
ONE CLICK b.EAUTY Lip and Eye Kits are Available on Amazon
<
61
Hemp-Packed Coconut Waters
Hemp-Packed Coconut Waters
The Adapt SuperWater Comes in Three Flavor Options
<
60
Hotel Social Distancing Ads
Hotel Social Distancing Ads
Hotels.com is Offering to Pay for Your Next Food Delivery at Home
<
59
Branded Educational Videos
Branded Educational Videos
Pebbles is Launching a Social Media Series to Support Creators
<
58
Bad Haircut Cookie Discounts
Bad Haircut Cookie Discounts
The Cookies for Quarantine Cuts Deal Gives Discounts for Bad Haircuts
<
57
Indulgent Caramel Ice Creams
Indulgent Caramel Ice Creams
The Cadbury Caramel Ice Cream is Packed with Flavor
<
56
Multi-Generation Beauty Campaigns
Multi-Generation Beauty Campaigns
'Generations of Beauty' Fights Loneliness During the Pandemic
<
55
Fried Chicken Chain Merch
Fried Chicken Chain Merch
Popeyes Has Launched a New ‘NOLA STRONG’ Meal And Apparel
<
54
Botanical Bali-Inspired Fragrances
Botanical Bali-Inspired Fragrances
The Frama Apothecary Beratan Eau de Parfum is Aromatic
<
53
Savory Herb-Infused Tofu Products
Savory Herb-Infused Tofu Products
The Tofoo Co. Sage & Onion Sizzlers are All-Natural
<
52
Social Distancing Campaigns
Social Distancing Campaigns
Zulu Alpha Kilo Debuted a COVID-19 Awareness Program Called #STAYHOME
<
51
Relaxing Chip-Dipping Videos
Relaxing Chip-Dipping Videos
The 'Moe's Queso Relaxation' Video Features Eight Hours of Footage
<
50
Virtual Motherhood Communities
Virtual Motherhood Communities
Motherhood Maternity is Virtually Bringing Moms-to-Be Together
<
49
Beer-Branded Wedding Gifts
Beer-Branded Wedding Gifts
Busch Beer is Giving Couples Postponing Their Wedding a Year of Beer
<
48
Natural Immunity-Boosting Supplements
Natural Immunity-Boosting Supplements
The Coromega Immunity Boost Capsules are Effective
<
47
Virtual Day Camp Activities
Virtual Day Camp Activities
Dairy Queen's New Play at Home Website Features Activities for Kids
<
46
Dairy-Friendly Transparent PET Bottles
Dairy-Friendly Transparent PET Bottles
Letti Switches to Transparent PET Bottles as Milk Packaging
<
45
In-Game Art Galleries
In-Game Art Galleries
The Getty Museum's Tool Lets Players Import Art in Animal Crossing
<
44
Youthful Menstruation Medications
Youthful Menstruation Medications
Midol's Refreshed Identity Appeals to Millennials & Gen Z
<
43
Retailer Meatball Recipes
Retailer Meatball Recipes
IKEA Shared Its Signature Swedish Meatball Recipe for Home Cooking
<
42
Influencer-Focused Mother's Day Campaigns
Influencer-Focused Mother's Day Campaigns
Shapermint's Mother's Day Campaign Sees Early Success
<
41
All-White Magazine Covers
All-White Magazine Covers
The Vogue Italia April Issue Cover Represents Rebirth
<
40
Pre-Paid Consumer Support Inniatives
Pre-Paid Consumer Support Inniatives
East Fork is Asking Fans to Purchase Future Products
<
39
Social Distancing Hotel Ads
Social Distancing Hotel Ads
The Shangri-La Chain Launched the 'Always Care, Always Here' Campaign
<
38
Vacation Travel Vouchers
Vacation Travel Vouchers
Pointers Travel is Offering Discounted Travel Vouchers Amid COVID-19
<
37
Soda-Inspired Phone Cases
Soda-Inspired Phone Cases
CASETiFY Collaborated to Create Limited-Edition Coca-Cola Accessories
<
36
Sustainably Packaged Vegan Snacks
Sustainably Packaged Vegan Snacks
These Fazer Vegan Snacks Have a Healthful Profile
<
35
Creamy Ready-to-Drink Liqueurs
Creamy Ready-to-Drink Liqueurs
Disaronno Velvet is Recommended to be Served Over Ice
<
34
Isolation-Friendly Travel Campaigns
Isolation-Friendly Travel Campaigns
Club Med Pivots Marketing Efforts Amid the COVID-19 Crisis
<
33
High-Quality Eco Retailer Wines
High-Quality Eco Retailer Wines
This Waitrose Box Wine Stays Fresh for 10 Days or More
<
32
Problem-Solving Student QSR Promotions
Problem-Solving Student QSR Promotions
Burger King is Offering a Free Whopper Sandwich to Students
<
31
DIY Takeout Box Templates
DIY Takeout Box Templates
McDonald’s Released a Happy Meal Box Template for At-Home Dining
<
30
Stay-at-Home Newspaper Ads
Stay-at-Home Newspaper Ads
The New Supreme Ad in the New York Times Encourages Social Distancing
<
29
Triangular Stacked Snacking Chips
Triangular Stacked Snacking Chips
Doritos Stax will Come in Three Flavor Options
<
28
Gamer Exclusive Footwear Drops
Gamer Exclusive Footwear Drops
Players Can Unlock Nike Offerings Through MyPLAYER Nation
<
27
Vodka Soda-Branded Apparel
Vodka Soda-Branded Apparel
Cottage Springs Recently Debuted its Spring/Summer 2020 Collection
<
26
Collaboration Cocktail Pods
Collaboration Cocktail Pods
The Jack Daniel’s Lynchburg Lemonade is Tart and Flavorful
<
25
AI-Powered Social Media Ad Management
AI-Powered Social Media Ad Management
Sprinklr Added TikTok to Its Customer Experience Platform
<
24
Museum-Inspired Chocolate Boxes
Museum-Inspired Chocolate Boxes
CF 18 Chocolatier's Artisanal Chocolates Take Cues from Archives
<
23
At-Home Burger Billboard Promotions
At-Home Burger Billboard Promotions
Burger King is Offering Free Whoppers for Zoom Backgrounds
<
22
Crisp Caffeinated Energy Waters
Crisp Caffeinated Energy Waters
The Chirp Sparkling Energy Water Comes in Five Flavor Options
<
21
Keto-Friendly Jams
Keto-Friendly Jams
The Good Good Fruit Jams are Made without Artificial Sweeteners
<
20
AI-Matched Makeup Shades
AI-Matched Makeup Shades
The AI Smart Shade Finder Makes Individual Recommendations
<
19
Social Media Cocktail Competitions
Social Media Cocktail Competitions
The Cocktail Service Created The Drinkstagram Awards
<
18
Virtual Mother's Day Experiences
Virtual Mother's Day Experiences
KFC is Offering a Mother's Day Experience on Facebook Messenger
<
17
Branded Online Yoga Challenges
Branded Online Yoga Challenges
Nike Partnered with Little Thunder for a 7 Day Yoga Challenge
<
16
Virtual Makeup Consultations
Virtual Makeup Consultations
Glossier Live Edit Connects Consumers to the Glossier Team
<
15
Pampering Minimalist Haircare
Pampering Minimalist Haircare
MONDAY Haircare is Packed with More Active Ingredients Than Usual
<
14
Social Distancing Simulators
Social Distancing Simulators
Minecraft Created an Interactive Pandemic Simulator Map to Teach Kids
<
13
Virtual Cinema Clubs
Virtual Cinema Clubs
Häagen-Dazs & Secret Cinema Created Secret Sofa for At-Home Entertainment
<
12
Spray Hand Sanitisers
Spray Hand Sanitisers
Design Studio Yield Uses Its Facilities to Meet the Demand for the Product
<
11
Creativity-Inspired Department Store Campaigns
Creativity-Inspired Department Store Campaigns
Selfridges' Launched 'Creativity is Not Cancelled'
<
10
Furniture Activity Catalogs
Furniture Activity Catalogs
IKEA Created a Stay-Home Catalog to Offer Family Entertainment
<
9
Restaurant-Inspired Virtual Backgrounds
Restaurant-Inspired Virtual Backgrounds
DoorDash's Zoom Backgrounds are for Virtual Dinner Parties
<
8
Fashion-Forward Custom Gaming Experiences
Fashion-Forward Custom Gaming Experiences
Animal Crossing: New Horizons Engages Streetwear Fans
<
7
Virtual Bar Experiences
Virtual Bar Experiences
The Asahi Online Virtual Bar United 1,000 People Drinking Asahi Super Dry
<
6
AR-Enabled Magazine Covers
AR-Enabled Magazine Covers
National Geographic Created Its First Augmented Reality Cover
<
5
Neon Green Virtual Sofas
Neon Green Virtual Sofas
Crosby Studios Launched an Nike-Branded Augmented Reality Sofa
<
4
Printable Coloring Books
Printable Coloring Books
The Adobe Coloring Book Gets New Chapters Weekly
<
3
At-Home Fashion Campaigns
At-Home Fashion Campaigns
Zara's Latest Campaign Shows Models in Their Own Homes
<
2
Pet Behavior-Inspired Products
Pet Behavior-Inspired Products
These Cat Products are Functional and Inherently Stylish
<
1
DIY Cardboard Home Competitions
DIY Cardboard Home Competitions
Dezeen Helps Launch the Samsung Out of the Box Competition
<