Club Med Pivots Marketing Efforts Amid the COVID-19 Crisis
Grace Mahas — April 13, 2020 — World
References: clubmed & campaignasia
The COVID-19 pandemic has drastically changed the way many industries operate, especially in the travel sector with citizens being advised to stay at home and new travel restrictions having been put in place. As a result, Club Med Resorts haltered all its previous marketing efforts and pivoted content to focus on 'Bringing the Club Med Experience Home.' The campaign includes an online section for the whole family, children, and parents and is comprised of exclusive resort recipes, at-home play activities, virtual dance parties, and more.
"It is not about being irrelevant, rather it is insensitive when all people are thinking about are their health and safety," stated Vincent Ong, vice president of marketing for APAC at Club Med. "As a responsible travel brand, it is our priority to spread positivity and project the ever-needed spirit of optimism." In addition to the isolation-friendly travel campaign, Club Med Resorts is also providing flexibility with travel date changes.
Image Credit: Club Med Resorts
"It is not about being irrelevant, rather it is insensitive when all people are thinking about are their health and safety," stated Vincent Ong, vice president of marketing for APAC at Club Med. "As a responsible travel brand, it is our priority to spread positivity and project the ever-needed spirit of optimism." In addition to the isolation-friendly travel campaign, Club Med Resorts is also providing flexibility with travel date changes.
Image Credit: Club Med Resorts
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