Canned Vegan-Approved Soups

These New Baxters Plant-Based Soups Come in Three Flavors

These new Baxters plant-based soups have been launched by the Scotland-based food brand to offer consumers a lifestyle-focused way to enjoy a flavorful yet convenient meal. The soups are all crafted with high-quality ingredients that allow them to be suitable for consumers who practice a vegan lifestyle, while also maintaining an attention to convenience. The soups come in three flavor options including Sri Lankan Sweet Potato, Butternut Squash & Lentil Dhansak and Jackfruit, Three Bean & Chipotle.

European Marketing Director at Baxters Food Group Lorraine Rothwell spoke on the new Baxters plant-based soups saying, "At Baxters, we’ve always championed new and innovative products. From being the first brand to introduce twist-off jar lids for our preserves in the 60s to developing the first ever vegetarian-specific tinned soup range in the 80s, innovation is at our core. So, we’re excited to launch our first ever plant-based range to the market. Creating this range is something we’ve been working on for a while. Not only did we want something that was vegan-friendly, but we wanted to showcase our commitment to introducing new and exciting recipes that also provide plenty of flavor and nutrients.”

Plant-based Convenience
Creating plant-based soups that are convenient for consumers provides a disruptive innovation opportunity.
Vegan-friendly Options
Developing vegan-approved soups taps into the growing demand for plant-based products and offers disruptive innovation potential.
Innovative Flavor Profiles
Introducing unique flavor combinations like Sri Lankan Sweet Potato, Butternut Squash & Lentil Dhansak, and Jackfruit, Three Bean & Chipotle provides an opportunity for disruptive innovation in the soup industry.

Who This Affects Most

Food Manufacturing
The food manufacturing industry can explore opportunities to create more plant-based convenience foods, including soups.
Vegan Food
The vegan food industry can benefit from expanding their product offerings with vegan-approved soups.
Flavor Enhancements
The flavor industry can innovate by developing unique, delicious flavor profiles for plant-based soups and other food products.
SCORE
2.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 31%
Activity 42%
Freshness 9%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X