The Baxters Favourites soup range has been enhanced and refreshed by the brand to keep it relevant with the changing preferences of today's consumer. The various soups within the range had their recipe reformulated by the brand's development chef Darren Sivewright, and have all been approved by CEO and fourth generation family member Audrey Baxter. The soups come in five flavors including Minestrone, Cream of Tomato, Country Garden, Carrot & Coriander and Cream of Chicken, which are each priced at £1.60 per 400-gram can in the UK.
Sivewright spoke on the process behind getting the new Baxters Favourites soup range just right saying, "Similar to cooking up a pot of soup in the comfort of your own kitchen, we make ours in small batches and taste test every half an hour to ensure we are always serving up a bowl of soup, just like homemade.”
What Makes This Trend Stand Out
- Recipe Reformulated Canned Soup
- Opportunity for other canned soup brands to refresh their soup recipes and attract changing consumer preferences.
- Small Batch Production
- Opportunity for soup manufacturers to produce soup in small batches to ensure quality control and flavor consistency, and market it as homemade-like.
- Premium Canned Soup
- Opportunity for canned soup brands to position themselves as premium products by using high-quality ingredients, offering unique flavors, and charging a higher price point.
Sectors Adopting This
- Canned Soup Manufacturing
- Manufacturers can introduce new flavors of canned soup with a refreshed and reformulated recipe to attract changing consumer preferences.
- Food Manufacturing
- Manufacturers could explore incorporating small batch production methods to improve quality control and ensure flavor consistency, potentially leading to a competitive advantage in the market.
- Retail
- Retailers could capitalize on the premium canned soup trend by stocking up on high-quality and unique flavors, charging a higher price point, and marketing them as premium products.
