Just in time for soup season, Campbell’s Foodservice has unveiled its new Campbell’s Culinary Reserve line.
A repositioning of the brand's brand's frozen soup portfolio, the new Campbell’s Culinary Reserve line combines Campbell's Signature and Reserve frozen soup offerings under one label. The new label features both four-pound frozen pouches of ready-to-eat or ready-to-cook soups, as well as four-pound frozen tubs of condensed soup. But it's not just about convenience. The new soups are also crafted with restaurant operators in mind, with of-the-moment flavor combinations like White Cheddar & Cauliflower Bisque or Roasted Red Pepper & Smoked Gouda.
As Melanie Preston, Senior Brand Manager, Campbell’s Foodservice North America, explains, "Our Campbell’s Culinary Reserve soups are made with high-quality ingredients and frozen at peak freshness to capture the fullest flavor, delivering convenience and long-lasting quality.”
Image Credit: Campbell’s Foodservice
What's Driving This Trend
- Convenience-driven Frozen Soups
- The new Campbell’s Culinary Reserve line combines Campbell's Signature and Reserve frozen soup offerings under one label, providing a convenient option for restaurant operators.
- Restaurant-inspired Flavor Combinations
- Campbell’s Culinary Reserve soups offer of-the-moment flavor combinations like White Cheddar & Cauliflower Bisque or Roasted Red Pepper & Smoked Gouda, appealing to restaurant operators looking to offer unique menu items.
- Long-lasting Quality and Freshness
- Campbell’s Culinary Reserve soups are made with high-quality ingredients and frozen at peak freshness, ensuring long-lasting quality for restaurant operators.
Who This Affects Most
- Foodservice
- The new Campbell’s Culinary Reserve line caters specifically to restaurant operators, offering them convenient and flavorful soup options.
- Frozen Food
- The repositioning of Campbell’s frozen soup portfolio under the Campbell’s Culinary Reserve line taps into the growing demand for convenient frozen food choices.
- Ingredients and Flavorings
- Restaurant-inspired flavor combinations in Campbell’s Culinary Reserve soups create opportunities for ingredients and flavorings suppliers to partner with the brand.
