Baxters Sliced Beetroot Black Pepper & Fennel is Tasty
Michael Hemsworth — November 24, 2021 — Marketing
The Baxters Super Good Sliced Beetroot Black Pepper & Fennel is being launched by the brand as an addition to its existing range of jarred beetroot products that will provide consumers with a flavorful option to try out.
The product comes as the first flavored variety that is achieved using sliced beetroot that has been pickled in apple cider vinegar with added black peppercorns and fennel seeds. The product is being launched in the UK at Sainsbury's locations at a price point of £1.60 per jar.
Innovation Chef Darren Sivewright spoke on the new Baxters Super Good Sliced Beetroot Black Pepper & Fennel saying, "As the nation’s favourite beetroot brand, we’ve wanted to develop a flavoured variety packed with goodness for quite a while. We’ve taken our time trying different flavours, methods and ingredients until we found the perfect combination. We’re really proud to introduce our Sliced Black Pepper and Fennel Beetroot and hope our customers enjoy it as much as we do.”
The product comes as the first flavored variety that is achieved using sliced beetroot that has been pickled in apple cider vinegar with added black peppercorns and fennel seeds. The product is being launched in the UK at Sainsbury's locations at a price point of £1.60 per jar.
Innovation Chef Darren Sivewright spoke on the new Baxters Super Good Sliced Beetroot Black Pepper & Fennel saying, "As the nation’s favourite beetroot brand, we’ve wanted to develop a flavoured variety packed with goodness for quite a while. We’ve taken our time trying different flavours, methods and ingredients until we found the perfect combination. We’re really proud to introduce our Sliced Black Pepper and Fennel Beetroot and hope our customers enjoy it as much as we do.”
Trend Themes
1. Flavored Pickled Vegetables - Innovative ways of making popular pickled vegetables such as beetroot with unique, bold flavours can attract a wider demographic of consumers.
2. Gourmet Food Products - The launch of high-quality, gourmet specialty food items such as Baxters' Super Good Sliced Beetroot Black Pepper & Fennel offers an opportunity to tap into the growing foodie market.
3. Health-conscious Snacking - Sliced beetroot in pickle vinegar provides a healthy snack option and highlights the potential for other flavors and combinations of healthy, yet convenient snack foods.
Industry Implications
1. Food and Beverage Manufacturing - In creating new flavors of pickled vegetables, food and beverage manufacturers can capitalize on consumer demand for unique and bold flavor profiles.
2. Specialty Food Retailing - The launch of high-quality, gourmet specialty food items can heighten the offerings and sales for niche specialty food retailers.
3. Health Food and Snack Manufacturing - With the trend towards health-conscious snacking, food manufacturers have an opportunity to appeal to consumers with sliced pickled vegetables, as a new form of healthy snack foods.
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