Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Plant-Based Canned Soups

The Baxters Plant-Based Soup Range Now includes Three New Options

— September 4, 2021 — Marketing
The Baxters plant-based soup range is being expanded by the Scotland-based brand to provide consumers with a nutritious option that will meet their dietary preferences and needs. The soups come in three new flavors including Spiced Red Lentil, Sundried Tomato & Thyme and Thai Yellow Vegetable Curry, which are all vegan-friendly. The soups are positioned as being an easy midweek dinner option or a quick lunch that also contains one of the five recommended daily servings of fruits and vegetables per bowl.

Marketing Communications Manager at Baxters Food Group Sarah Knowles spoke on the updated Baxters plant-based soup range saying, "Our Plant Based range has been one of our most successful launches to date and Baxters is delighted to have developed three new vegan soups that we’re proud to add to shelves as part of our Plant Based line-up. Baxters’ development chef, Darren Sivewright, has created an incredible flavour profile with an array of spices, nutrients, plus a satisfying texture that will not disappoint.”
Trend Themes
1. Plant-based Soup - The expansion of Baxters' plant-based soup range highlights the growing trend towards plant-based diets for health and environmental reasons.
2. Convenient Nutrition - Baxters' plant-based soups provide a quick and easy way to meet recommended daily servings of fruits and vegetables, catering to busy consumers looking for healthy meal options.
3. Ethical Consumerism - The vegan-friendly and plant-based options in Baxters' range reflect the increasing importance that consumers are placing on ethical and sustainable food choices.
Industry Implications
1. Food and Beverage - The plant-based and convenient nature of Baxters' soups align with a shift towards healthier and more ethical food choices, providing opportunities for innovation in the food and beverage industry.
2. Retail - Retailers could capitalize on the growing demand for plant-based and convenient options by stocking Baxters' plant-based soups, while potentially exploring their own private label options to compete in this market segment.
3. Packaging - As demand for plant-based and vegan food options increases, there are opportunities in the packaging industry to create innovative and sustainable packaging solutions for convenient, plant-based meals like Baxters' soups.
4.4
Score
Popularity
Activity
Freshness