These new products are being launched by Bol Foods in the UK to provide consumers with a number of winter-ready recipes to pick up when seeking out a more satisfying meal to enjoy in the cold weather. The products are poised to arrive just in time for Veganuary, and come in several options including the Chickpea Masala Dinner Box, Japanese Yakisoba Posh Noodles, Spicy Firecracker Udon, Sweet Potato Katsu Curry One Pot Meal, Italian Roasted Tomato Pasta Veg Pot and more.
Senior Brand Managers at Bol Foods Paul Brown and Jess Vara spoke on the new products saying, "The NPD we launched in the summer has transformed Bol, contributing to 55% of our overall monthly volume and helping us to feed the UK 350,000 plant-based meals. We want to continue creating delicious, plant-based recipes that excite and interest all consumers, whether they are passionate plant-eaters, or those looking to eat a little less meat each week and we believe our new recipes are set to do just that."
What's Driving This Trend
- Plant-based Foods
- The rise of plant-based diets presents a disruptive innovation opportunity for companies to develop new vegan food offerings.
- Winter-ready Recipes
- The demand for winter-specific recipes presents a disruptive innovation opportunity for companies to create satisfying and convenient meals for cold weather consumption.
- Convenient Vegan Meals
- The rise of Veganuary presents a disruptive innovation opportunity for companies to create pre-packaged vegan meals, making it easier for consumers to try plant-based diets.
Who This Affects Most
- Food and Beverage
- Food and beverage companies can leverage the rise of plant-based diets and winter-specific recipes to create new products and satisfy consumer demand.
- Retail
- Retail companies can capitalize on the demand for convenient vegan meals by carrying pre-packaged plant-based meals and catering to Veganuary participants.
- Meal Delivery Services
- Meal delivery services can offer winter-specific recipes and plant-based options to cater to consumers looking for convenient and healthy meal options.
