Batchelors Meat Free Comes in Three Flavor Options
Michael Hemsworth — November 26, 2021 — Marketing
References: batchelorsrange & foodbev
The new Batchelors Meat Free range is being launched by the Premier Foods-owned brand to provide consumers with a plant-based way to satisfy their hunger that doesn't skimp on convenience or flavor.
The new product comes in three flavors to choose from including Chick’n Curry and Rice, Smoky Facon Mac ‘n’ Cheeze and Sweet Chilli Chick’n Noodles. The products are all crafted with meat-free pieces in the recipe to help enhance the taste and texture.
Brand Director for Quick Meals, Snacks and Soup at Premier Foods Naomi Shooman spoke further on the new Batchelors Meat Free range saying, "At a time when plant-based options are currently under-represented in ambient aisles – when compared to chilled and frozen – the new Batchelors range is designed to help fill this white space and help grow the meat-free opportunity for retailers. Plant-based innovation is key to unlocking sales and attracting new shoppers to the quick meals category, through our Meat-Free Pots we are recreating familiar flavours that people love, but with tasty alternatives to meat. The range is low in fat, containing no artificial preservatives and provide a source of protein. Quick and easy to prepare in just five minutes, the pots themselves are fully recyclable. The products, made to a vegan recipe, are ideal for busy shoppers looking for quick and easy meat-free options, without compromising on great taste.”
The new product comes in three flavors to choose from including Chick’n Curry and Rice, Smoky Facon Mac ‘n’ Cheeze and Sweet Chilli Chick’n Noodles. The products are all crafted with meat-free pieces in the recipe to help enhance the taste and texture.
Brand Director for Quick Meals, Snacks and Soup at Premier Foods Naomi Shooman spoke further on the new Batchelors Meat Free range saying, "At a time when plant-based options are currently under-represented in ambient aisles – when compared to chilled and frozen – the new Batchelors range is designed to help fill this white space and help grow the meat-free opportunity for retailers. Plant-based innovation is key to unlocking sales and attracting new shoppers to the quick meals category, through our Meat-Free Pots we are recreating familiar flavours that people love, but with tasty alternatives to meat. The range is low in fat, containing no artificial preservatives and provide a source of protein. Quick and easy to prepare in just five minutes, the pots themselves are fully recyclable. The products, made to a vegan recipe, are ideal for busy shoppers looking for quick and easy meat-free options, without compromising on great taste.”
Trend Themes
1. Plant-based Convenience Foods - Opportunity to disrupt the convenience food industry by producing more plant-based options.
2. Meat-free Innovations - Opportunity for companies to innovate and introduce more meat-free products in the market.
3. Sustainable Packaging Solutions - Opportunity for companies to invest in sustainable packaging solutions to appeal to environmentally conscious consumers.
Industry Implications
1. Food Manufacturing - Opportunity for food manufacturers to expand their product line and create more plant-based options to cater to changing consumer preferences.
2. Retail - Opportunity for retailers to capitalize on the growing demand for plant-based options and offer more meat-free products on their shelves.
3. Packaging - Opportunity for packaging companies to develop sustainable packaging solutions that align with the values of environmentally conscious consumers.
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