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Regional Cuisine-Inspired Noodles

These New Batchelors Super Noodles Flavors are Coming to the UK

— May 14, 2022 — Marketing
These new Batchelors Super Noodles flavors are being launched in the UK to offer consumers a way to enjoy some familiar regional cuisine tastes. The products include the Japanese Cats Curry and the Mexican Chicken Fajita instant noodle blocks, while the Salt & Pepper Chicken is arriving in the pot format. The instant noodle blocks are priced at £1.09 each with the pots priced at £1.19 and will both be available later this month.

The new Batchelors Super Noodles flavors were explained further by Brand Director for Quick Meals, Soups and Snacks at Premier Foods Naomi Shooman who said, "We know shoppers are looking for variety and choice when it comes to quick meal solutions. To encourage further category growth, brands need to offer flavours beyond shoppers’ traditional favourites. By adding popular Chinese, Japanese and Mexican twists to the Batchelors Super Noodles range, we will be appealing to the 54% of people who say they want to try a new world cuisine or dish at home, while sticking to brands they trust.”
Trend Themes
1. Regional-inspired Convenience Foods - There is an opportunity to develop and market a wider range of regionally-inspired convenience food options to satisfy consumers' desire for varied global cuisine.
2. Ethnic Flavor Innovation - Developing new and unique ethnic flavors for popular convenience foods can attract a growing number of adventurous consumers looking to try new experiences in their meals.
3. Instant Noodle Block/pot Expansion - Expanding instant noodle block/pot product lines to incorporate diverse and exciting global flavor profiles has the potential to increase brand loyalty and attract new customers.
Industry Implications
1. Convenience Foods - The convenience food industry can offer a wider range of regionally-inspired options to attract consumers who want to experience a variety of global cuisines without compromising on time and convenience.
2. Packaged Food Manufacturing - This industry can invest in innovative research to develop unique flavors and product lines that meet the growing demand for regionally-influenced and globally diverse convenience products.
3. Instant Noodle Market - The instant noodle market can seize the opportunity to expand their global flavor offerings, attracting new customers and increasing brand loyalty in a highly competitive market segment.
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