Shoppers continue to seek out enhanced value and low-cost products in a bid to combat against inflation, so brands are continuing to take notice with new offerings like these Batchelors price-marked packs (PMPs). The PMPs will include the brand's popular Pasta and Super Noodle pot ranges, and will be priced at just 89p with clear branding on the front to indicate this to shoppers. This will support shoppers in their bid to cut costs, while also enable retailers to market to these consumers in a dedicated way.
Customer Director for Independent, Convenience and Wholesale at Premier Foods Courtney Lewis spoke on the Batchelors price-marked packs saying, "With the cost-of-living crisis forcing consumers to be even more savvy when shopping, offering value and delivering a strong, engaging message that provides shoppers with ‘value-confidence’ is more important than ever."
Key Themes Behind This Trend
- Value-conscious Products
- Brands are developing low-cost product offerings with clear branding to appeal to value-conscious customers and combat rising costs.
- Price-marked Packs
- Price-marked packs are becoming more popular as a way for retailers to market to cost-conscious consumers and provide a clear indication of value on the front of packaging.
- Inflation Combatting Products
- As consumers look for ways to combat inflation, brands are developing products that offer enhanced value and lower cost options to appeal to these budget-conscious shoppers.
Where This Applies
- Food & Beverage
- The food and beverage industry is developing innovative ways to offer low-cost products to meet the demand of value-conscious consumers.
- Retail
- Retailers are using price-marked packs to target and market to cost-conscious consumers, providing an opportunity for disruptive innovation in packaging and marketing strategies.
- Consumer Goods
- The consumer goods industry is developing products with clear branding and pricing to appeal to customers seeking value and combatting inflation, with potential for disruptive innovation in product development and marketing strategies.
