Although flashy brand campaigns and interactive promotions served to shape the August 2022 marketing trends, there was also a noteworthy recurrence of companies delivering purpose-driven, socially conscious messaging.
For example, inclusive lingerie brand Gossard launched its 'I Am Enough' campaign, which promoted body positivity by showcasing three of its newest styles on three varying body types. Similarly, AAPI-owned beauty brand JUNOCO rolled out its new campaign called '#ToBeHuman,' which features a variety of models with "realistic" skin types and portrays them without the use of lighting, a stylist, or photoshop.
Elsewhere, however, other brands were turning to new interactive marketing tactics as means of capturing consumer attention. A particular standout here was NBCU's integration of ShoppableTV for its upcoming Peacock series 'Love Island USA.' This unique feature allows viewers to instantaneously shop the products and clothing they in the show by scanning on-screen QR codes with their smartphones
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
