Iconic travel fashion brand Spayground just debuted its "most-anticipated" annual back-to-school collection and the designs are extremely engaging because of the robust color palette, quirky patterns, and playful graphics. The capsule features over 100 new pieces that are geared to elevate one's back-to-school look.
Each backpack features "signature patterns and crazy combinations." For some of the designs in the back-to-school collection, Spayground collaborated with beloved TV and film characters, video games, and brands. Some of the partners include BeetleJuice, Call Of Duty, Cookie Monster, Dragon Ball Z, Garfield, Hey Arnold, Jolly Rancher, Looney Tunes, Monopoly, Naruto, Pink Panther, Rick And Morty, The Power Puff Girls, and more. The brand also revamped some of its best-selling in-house designs like Money Stacks, Sharks In Paris, and Hello My Name Is.
Image Credit: Spayground
Key Themes Behind This Trend
- Quirky Back-to-school Designs
- There is room for further disruption by introducing unique and entertaining designs that appeal to the youth
- Collaborations with Pop Culture
- There is potential for more collaborations with beloved TV and film characters, video games, and other brands
- Robust Color Palette
- There is an opportunity for other brands to introduce bold and colorful options to their back-to-school collections
Where This Applies
- Fashion
- Fashion brands can benefit from introducing bold, colorful, and playful designs that cater to the youth demographic for the back-to-school season
- Entertainment
- Video game and TV/film brands can further leverage their popularity by collaborating with back-to-school brands to offer unique and entertaining designs
- Stationery and Office Supplies
- There is an opportunity for stationery brands to introduce playful and vibrant designs to their back-to-school collections, taking cues from Spayground's collection
