The Coca-Cola Creations x Marshmello Sodas are Fruit-Forward
Michael Hemsworth — June 30, 2022 — Marketing
The Coca-Cola Creations x Marshmello soda comes as the beverage brand's first collaboration product created with an artist for avid fans or curious foodies to try out.
The soda features the flavors of strawberry and watermelon mixed with the signature taste of Coca-Cola to give it a sweet, fruity profile that's also familiar for consumers. The soda will come in 12-ounce cans when it launches in the US on July 11 and will also come in a Zero Sugar version. The soda is expected to arrive in Canada starting July 25.
The Coca-Cola Creations x Marshmello soda comes in collectible cans emblazoned with black-and-white visuals that pay homage to the artist's recognizable aesthetic. The packaging was created in collaboration with Forpeople.
The soda features the flavors of strawberry and watermelon mixed with the signature taste of Coca-Cola to give it a sweet, fruity profile that's also familiar for consumers. The soda will come in 12-ounce cans when it launches in the US on July 11 and will also come in a Zero Sugar version. The soda is expected to arrive in Canada starting July 25.
The Coca-Cola Creations x Marshmello soda comes in collectible cans emblazoned with black-and-white visuals that pay homage to the artist's recognizable aesthetic. The packaging was created in collaboration with Forpeople.
Trend Themes
1. Collaboration Beverages - More artists and brands may collaborate to create unique beverages that cater to the tastes of fans and foodies alike.
2. Fruit-flavored Sodas - The popularity of fruit-forward sodas may grow as consumers seek out innovative and refreshing beverage options.
3. Artist-branded Products - The trend of artists creating their own branded products may expand to other industries beyond music, such as food and beverages.
Industry Implications
1. Beverage - Collaborations between beverage brands and artists may lead to new product launches and increased consumer interest.
2. Food & Snacks - The trend of artist-branded food and beverage products may expand to include other types of snacks and treats.
3. Packaging - More packaging design collaborations may arise as brands seek to create visually appealing products that cater to a specific audience.
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