This artist residency in Milan is located within the flagship store location of Italian fashion brand Marni. Recently opened to the public, the shop houses the Vehicular installation which was designed by London-based studio Brinkworth and The Wilson Brothers. The Vehicular installation is made up of a caravan-shaped volume on the second floor of Marni's flagship and a sizable sculptural structure that is "suspended vertically through a void in the ground-floor ceiling." The brand new artist residency in Milan will be housed in the former, the caravan-shaped volume. This creative opportunity will welcome artists from around the world and it is a bid to "channel the intense creative energy of [Marni's] design studio into its retail spaces."
Image Credit: Louise Melchior
Why This Trend Is Growing
- Mobile Artist Studios
- The concept of mobile artist studios provides flexible creative spaces that can be adapted for various industries and locations.
- Vertical Installations
- Creating vertical installations is a trend that offers unique opportunities for creative expression, public engagement, and interactive experiences.
- Brand-centric Residencies
- Brand-centric residencies offer companies a way to foster innovation and community engagement, while showcasing their products and values.
Industries Being Reshaped
- Art and Design
- The art and design industry can use the concept of mobile artist studios to provide flexible and innovative creative spaces for artists and designers.
- Fashion and Retail
- The fashion and retail industry can benefit from brand-centric residencies and installations that create an immersive experience for customers and showcase the brand's values and creativity.
- Hospitality and Tourism
- The hospitality and tourism industry can use mobile artist studios and brand-centric residencies to create unique and memorable experiences for guests, while increasing revenue and promoting local arts and culture.
