DiGiorno Recently Introduced Delicious New Ice Cream Cones
Grace Mahas — June 27, 2022 — Lifestyle
References: keeplifedelicious
Popular frozen pizza brand DiGiorno recently expanded into an unexpected market with the introduction of a new pizza crust ice cream cone. The new launch -- dubbed 'Croissant Crust' -- comes just in time for National Ice Cream Day on July 17th. The iconic pizza brand transformed the "flaky, buttery layers of its best-selling Croissant Crust and baked it into an ice cream-ready cone for a treat that’s equal parts unexpected and delicious."
To get your hands on one of the DiGiorno Crust Cones, fans can enter the brand's online sweepstakes from July 7 - 17th and follow the directions on-screen to win a kit. The kit includes two signature DiGiorno Croissant Crust cones, one pint of Strawberry Tomato Basil ice cream, one pint of Parmesan Cheese ice cream, and a grocery card for additional toppings.
Image Credit: DiGiorno
To get your hands on one of the DiGiorno Crust Cones, fans can enter the brand's online sweepstakes from July 7 - 17th and follow the directions on-screen to win a kit. The kit includes two signature DiGiorno Croissant Crust cones, one pint of Strawberry Tomato Basil ice cream, one pint of Parmesan Cheese ice cream, and a grocery card for additional toppings.
Image Credit: DiGiorno
Trend Themes
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Pizza-dessert Hybrids — There is an opportunity for food and beverage companies to innovate by combining two seemingly unrelated food categories, leading to a new trend of pizza-dessert hybrids.
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Limited Time Offers — Businesses can create buzz and incentivize customers by offering timed promotions, such as DiGiorno’s online sweepstakes, to promote specific products.
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Bringing a Twist to Traditional Products — DiGiorno’s use of its popular Croissant Crust in an ice cream cone demonstrates the potential for businesses to reinvent traditional products to revive interest among consumers.
Industry Implications
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Food and Beverage — Industry players can capitalize on the new trend of pizza-dessert hybrids by creating unique food and beverage offerings that combine two different categories.
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Promotions and Advertising — Businesses can explore the potential of limited time offers, such as DiGiorno's online sweepstakes, to attract attention to new or existing products.
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Packaged Foods — Companies in the packaged food industry can explore using popular existing products in new ways, as demonstrated by DiGiorno's new Croissant Crust ice cream cones.
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