The MSCHF Eat the Rich ice pops are a new lineup of frozen treats created by the prankster art collective for anti-capitalist consumers to try out for a short time only.
The frozen treats are inspired by a range of recognizable tech billionaires including Bill Gates, Elon Musk, Jack Ma, Mark Zuckerberg and Jeff Bezos. The ice pops are being sold for $10 each via ice cream trucks arriving on the city streets of New York City and Los Angeles.
The MSCHF Eat the Rich ice pops are being sold from July 11 to July 13, 2022 and are expected to be a hit amongst Millennial and Gen Z consumers. Each of the ice pops come in at 170 to 200-calories each.
Image Credit: MSCHF
What's Driving This Trend
- Anti-capitalist Food
- Creating alternative food products that challenge capitalist culture and encourage political activism.
- Celebrity-inspired Frozen Treats
- Developing frozen treats inspired by popular figures to appeal to a younger demographic.
- Limited-time Food Offerings
- Generating anticipation and exclusivity through short-term product availability.
Who This Affects Most
- Food and Beverage
- Innovative food products that challenge normative ideologies, opening the door for social and political commentary.
- Marketing and Advertising
- Feeding off scarcity and exclusivity through limited-time campaigns and releases.
- Art and Design
- Creating critical, tongue-in-cheek art pieces that provoke conversation around themes such as capitalism, consumerism, and social justice.
