Aston Martin announced the newest iteration of the iconic Aston Martin emblem. This new revision marks the 18th new emblem since the inception of the company in 1913. The new emblem is rather similar to the previous one in terms of shape and design, but with a few noticeable changes. Firstly, the new Aston Martin logo has bolder lines along the metallic wings. As a result of this, the logo also contains fewer lines.
Perhaps the most notable change in this emblem, though, is the text. The automaker's name has been boldened to improve customer recognition at greater distances, or in a shorter amount of time such as when a car drives by. The Aston Martin text, in all capitals, is nearly twice as thick as it used to be, making the emblem easier on the eyes and more identifiable.
This boldened text and new thicker lines reflect the new tagline for the company, which is "Intensity. Driven." Thus, the logo has been made more intense to reflect this change.
Image Credit: Aston Martin
What's Driving This Trend
- Bold Emblem Design
- Brand emblems are being updated with bolder lines and thicker text for improved customer recognition at greater distances.
- Simplification of Emblem Design
- Automakers are simplifying emblem designs by removing unnecessary lines and elements for a more modern look.
- Emblem Refinement
- Automakers are constantly refining their iconic emblems, making subtle changes to reflect their evolving brand identities.
Who This Affects Most
- Automotive
- Automakers can leverage updated, bold emblem designs to create a more modern and recognizable brand identity.
- Marketing and Advertising
- Marketing and advertising agencies can help companies refine their brand emblems to better reflect their brand values and messaging.
- Graphic Design
- Graphic designers can stay current with the latest emblem design trends and offer updated design options to clients looking to refresh their brand identity.
