Corporate restructurings often necessitate a re-think in terms of brand positioning, and this has certainly proven to be the case with Jaguar Land Rover, which has carried out a re-think of its automotive brand.
Leading the charge within this rejuvenated automotive brand project is an elegant new 'JLR' logo that has a minimalist aesthetic that aims to mirror the eye-catching and clean appearance of the brand's showrooms. Interestingly, the 'JLR' logo will not appear on the vehicles themselves, but is rather intended to function as a corporate brand that aims to link the quadrant of brands that comprise JLR, namely Range Rover, Discovery, Defender and Jaguar.
The company confirmed that the new 'JLR' logo also carries other forms of symbolism, with the descending letter 'J' representing elegance while the reduced weight profile of the logo signifying a modern touch.
Image Credit: Jaguar Land Rover
Key Themes Behind This Trend
- Minimalist Branding
- Automotive companies can adopt minimalist aesthetics in their branding to create a modern look and feel.
- Corporate Restructuring of Brands
- Corporate restructuring can provide opportunities to rethink brand positioning and alignment.
- Corporate Branding
- Automotive companies can promote their corporate brand by linking the quadrant of brands that comprise their company.
Where This Applies
- Automotive Industry
- Automotive companies can adopt minimalist aesthetics in their branding to create a modern look and feel.
- Marketing and Branding Industry
- Corporate restructuring can provide opportunities for the marketing and branding industry to rethink a brand's identity and positioning.
- Corporate Industry
- Corporate restructuring can provide opportunities to align and promote the corporate branding of a company.
