The March 2023 marketing trends range from wild granny campaigns to sticky skincare ads. One trend that's gaining popularity is the use of older women as brand ambassadors. Many brands are now featuring older women in their advertising campaigns to challenge ageism and appeal to a wider audience.
Another trend we see in the March 2023 marketing trends is the use of interactive ads, such as "sticky" ads that allow users to physically interact with the ad by moving objects around. This creates a more engaging experience for the user and increases brand recall. Skincare brands are also embracing sustainability and using eco-friendly packaging to appeal to environmentally conscious consumers. With the rise of social media and influencer marketing, brands are expected to continue investing in influencer partnerships to reach new audiences and increase brand awareness.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
