For its first-ever Big Game commercial, Gen Z makeup brand e.l.f. Cosmetics enlisted Jennifer Coolidge and writer Mike White (both known for the hit series White Lotus) for a Super Bowl ad spot called Baby Dolphin Skin. The spot features the brand's Power Grip Primer, a clean, vegan and cruelty-free product that's described as "the stickiest example of e.l.f.’s superpowers."
This viral TikTok product is experienced for the first time by Coolidge in the commercial and how her skin becomes more dewy, glowy and "dolphin-like" as a result.
For a limited time, fans can shop the limited-edition Dolphin Face Bundle from the cosmetic brand, which includes fan-favorite products like the Power Grip Primer, Halo Glow Liquid Filter and O FACE Satin Lipstick.
Key Themes Behind This Trend
- Viral Tiktok Products
- The success of e.l.f. Cosmetics' Big Game commercial demonstrates the potential for promoting viral TikTok products through high-profile advertising.
- Clean and Vegan Beauty
- The popularity of e.l.f. Cosmetics' Power Grip Primer highlights the increasing demand for clean and vegan beauty products in the cosmetics industry.
- Limited-edition Bundles
- The limited-edition Dolphin Face Bundle from e.l.f. Cosmetics shows the potential for creating buzz and driving sales with exclusive product bundles for a limited time.
Where This Applies
- Cosmetics
- The success of e.l.f. Cosmetics' Super Bowl ad spot demonstrates the potential for cosmetics brands to use high-profile advertising to reach new audiences and promote their products.
- Social Media Marketing
- The viral success of e.l.f. Cosmetics' Power Grip Primer on TikTok highlights the importance of social media marketing for cosmetics brands looking to reach younger audiences and generate buzz for their products.
- E-commerce
- The launch of e.l.f. Cosmetics' limited-edition Dolphin Face Bundle showcases the potential for e-commerce platforms to drive sales and create exclusive product experiences for customers.
