Heinz 57 is a collection of chef-inspired products from Kraft Heinz Co. that offered a flavorful way for consumers to play with elevated flavors. Now, the Kraft Heinz Company is teaming up with Ennismore, the fastest-growing lifestyle hospitality company, for an immersive and exclusive pop-up tasting lounge.
From February 23rd to 24th, the partnering companies will have a presence at HYDE Beach at SLS South Beach. Coinciding with South Beach's highly anticipated Food & Wine Festival, the pop-up will offer opportunities for sampling, tastings and entering giveaways.
Beyond the pop-up, hotel guests at Mondrian, SLS and House of Originals hotels will get to experience the chef-inspired HEINZ 57 product line at food and beverage venues, as well as through in-room dining experiences. In the collection, there are infused honeys (Hot Chili and Black Truffle) and crunch sauces (OChili Pepper Crunch, Roasted Garlic Crunch and Mandarin Orange Miso Crunch.)
What's Driving This Trend
- Elevated Condiment Products
- Opportunity for food and beverage companies to create chef-inspired condiments that offer consumers a high-end and unique culinary experience.
- Pop-up Tasting Lounges
- Opportunity for hospitality and food companies to create immersive and exclusive pop-up events that provide unique experiences for consumers.
- Infused Honeys and Crunch Sauces
- Opportunity for food companies to create flavor-infused condiments that offer consumers a new and innovative way to enhance their meal.
Who This Affects Most
- Food and Beverage
- Companies in this industry can explore creating chef-inspired condiments that offer a high-end and unique culinary experience to capture the interest of discerning consumers.
- Hospitality
- Companies in this industry can create immersive and exclusive pop-up events that provide unique experiences for consumers, such as the HEINZ 57 pop-up tasting lounge.
- Consumer Packaged Goods
- Companies in this industry can explore creating flavor-infused condiments that offer consumers a new and innovative way to enhance their meal, similar to the infused honeys and crunch sauces offered by the Kraft Heinz Company.
