Thai Krapow—Krapow translates to holy basil in Thai—is a chili basic stir-fry that perfectly combines sweet, spicy, and umami flavors. Omsom channels this dish with the Krapow Strter Three-Pack, a product that makes this culinary adventure accessible to both cooking enthusiasts and beginners.
Omsom's Thai Krapow is neatly packaged in an eye-catching box with a chic and contemporary appearance. The starter pack includes three packets of the chili basil stir-fry spice profile which makes approximately nine meals. To help consumers who are not familiar with Thai cuisine, the brand also includes a 'Make This With' section on its website with recipes that utilize Thai Krapow. In this case, Omsom recommends that consumers use ground meat, mushroom, and shrimp as bases for their chili basil stir-fry.
Image Credit: Omsom
Why This Trend Is Growing
- DIY Meal Kits
- Opportunity for companies to create DIY meal kits that make specific ethnic dishes more accessible to cooks of all skill levels.
- Contemporary Packaging
- Opportunity for companies to create stylish, contemporary packaging that appeals to younger consumers and differentiates their product from competitors.
- Ingredient-focused Products
- Opportunity for companies to market ingredient-focused products that simplify meal preparation and introduce consumers to new flavors and cuisines.
Industries Being Reshaped
- Meal Kit Delivery Services
- Companies in the meal kit delivery space can expand their offerings to include specific ethnic dishes to appeal to a wider customer base.
- Spice and Seasoning Producers
- Opportunity for spice and seasoning producers to introduce new flavor profiles and market them alongside recipes and cooking instructions to boost sales.
- Online Grocery Retailers
- Online grocery retailers can create curated ingredient-based bundles for specific dishes to make meal preparation more convenient for their customers.
