HK's "Metawurst" is a Sausage to Be Savored in Metaverse
Laura McQuarrie — March 1, 2023 — Marketing
References: fabnews.live
Five NFTs called Metavursti ("Metawurst") are being auctioned on OpenSea by HK, one of the leading food brands in Finland, for the purpose of connecting sausage lovers to the metaverse. The virtual sausages pay homage to the traditional meetvursti, a Finnish sausage that was invented in 1956 by meat technology pioneer Fritz P. Niinivaara.
Each Metavursti sausage represents a different classic product from HK. Brand house SEK made this project possible as as SEK’s creatives Laura Syväniemi and Samuel Räikkönen say, "By turning beloved mettwursts into NFT-metawursts, we found a sweet spot that plays with a new medium in a way that’s easy to understand even for people who are not that metaverse-savvy."
Increasingly, the metaverse is becoming a part of people's lives and Gartner predicts that by 2026, 25% of people will spend at least one hour per day in the metaverse.
Each Metavursti sausage represents a different classic product from HK. Brand house SEK made this project possible as as SEK’s creatives Laura Syväniemi and Samuel Räikkönen say, "By turning beloved mettwursts into NFT-metawursts, we found a sweet spot that plays with a new medium in a way that’s easy to understand even for people who are not that metaverse-savvy."
Increasingly, the metaverse is becoming a part of people's lives and Gartner predicts that by 2026, 25% of people will spend at least one hour per day in the metaverse.
Trend Themes
1. Virtual Food Products - The creation and sale of virtual food products as non-fungible tokens (NFTs) presents a disruptive innovation opportunity in the food industry.
2. Metaverse Marketing - The use of the metaverse as a marketing tool presents a disruptive innovation opportunity in the advertising industry.
3. NFT Revenue Streams - The creation and sale of NFTs as a source of revenue presents a disruptive innovation opportunity in the financial technology (fintech) industry.
Industry Implications
1. Food Industry - The use of NFTs to create and sell virtual food products presents a disruptive innovation opportunity for food companies looking to tap into the metaverse.
2. Advertising Industry - The use of the metaverse as a marketing tool through the creation of virtual food products presents a disruptive innovation opportunity for advertising agencies.
3. Fintech Industry - The creation and sale of NFTs presents a disruptive innovation opportunity for fintech companies looking to invest in alternative revenue streams.
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